The SaaSiest Podcast

• 191. Lukas Saari, CEO & Co-Founder, Tandem Health - SaaS isn’t just about technology, but about truly understanding the people you serve!

  In this episode, we’re joined by Lukas Saari, CEO and Co-Founder of Tandem Health, the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outcomes. By combining customer obsession with advanced automation, Tandem Health empowers providers to streamline workflows, reduce administrative burden, and keep the human touch at the center of care. We spoke with Lukas about how AI is reshaping one of the most traditional industries and how Tandem Health has built trust with customers by deeply understanding their real-world pain points. Here are some of the key questions we address: How do you build trust with customers in industries where credibility and experience matter most? Why should commercial and product teams include people who’ve actually lived their customers’ pain points? How does every new onboarding experience fuel product innovation? What role does deep customer understanding play in deciding where to take the product next? Why must SaaS founders think in terms of “jobs to be done” rather than features, and how does that mindset unlock customer value? 🎧 Tune in to hear how Lukas combines customer empathy, sharp execution, and a forward-looking approach to AI adoption, proving that scaling in SaaS isn’t just about technology, but about truly understanding the people you serve.

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• 190. Marili 't Hooft - Bolle, CEO, Trengo - Leading with AI: How Trengo’s CEO Future-Proofs Teams and Culture

  In this episode, we’re joined by Marili 't Hooft-Bolle, CEO, Trengo, the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and more into a single shared inbox, helping teams automate repetitive tasks while preserving the human touch. Trusted by thousands of businesses worldwide, it empowers brands to deliver seamless, delightful customer interactions across every channel. We spoke with Marili about how AI is changing the way they operate at Trengo - and how it has led to a future-proof mentality across the business in everything they do. Here are some of the key questions we address: How do you, as a CEO, drive AI adoption across the teams in their daily operations? Why you may need to "update" your cultural and performance values to support the new AI era for operators? What is the process to make sure new AI initiatives are focused on must-haves vs nice-to-haves? How does she see the roles of product, engineering, and marketing need to adjust in this new era to fully leverage AI? Why does she encourage everyone to be ready to dedicate some "learning money" on their journey to find the best AI leverage for their business? 🎧 Tune in to hear how Marili combines empathy, discipline, and sharp business acumen to guide her team through the reality of scaling in a rapidly evolving tech environment, proving that great companies are built not just on strategy, but on people who grow with intention.

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• 189. Sander Van Gelderen, CMO, Effectory - Why MQLs Aren’t Enough and How ABX Is Closing the Gap

  In this episode, we’re joined by Sander van Gelderen, CMO at Effectory, an employee listening solution platform helping organizations measure and improve engagement, enablement, and productivity at scale, serving 700+ recurring customers across the Benelux, DACH, and now the Nordics. We spoke with Sander about how Effectory transformed from a project-based consultancy into a recurring revenue SaaS business and how his team is reshaping their go-to-market motion through Account-Based Experience (ABX). The goal? Closing the gap between marketing and sales, reducing waste, and targeting only the accounts truly in-market. Here are some of the key questions we address: What is ABX and how does it differ from ABM in practice? How do you unify marketing and sales targeting to remove friction? What were the warning signs that the traditional MQL model wasn’t working? How do you implement ABX without losing velocity or your team’s trust? What process and tech changes are required to make ABX work? How should marketing compensation evolve in an ABX world? What are the real trade-offs and pitfalls no one talks about? 🎧 Tune in to hear how Sander and his team are aligning people, process, and technology, proving that better targeting isn’t just possible, it’s essential for sustainable growth.

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• 188. Charles Tenot, CEO, Lemlist - How to Build an Efficient Executive Team

  In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has nearly tripled ARR and built a truly efficient, remote-first team of 110. We spoke with Charles about what it really takes to build a high-performing executive team in today’s world of constant change and why being “close to the craft” might be the ultimate leadership advantage. Here are some of the key questions we address: What defines a truly efficient executive team, and why do most companies get it wrong? Why is “disagree and commit” the wrong mindset at the C-level? How can CEOs avoid building silos across product, marketing, and sales? What red flags should you watch for when hiring experienced leaders? How do you bring execs back to the craft without micromanaging? Why does Charles prefer to hire all C-levels himself, and how does he do it? 🎧 Tune in to hear how Charles is reshaping SaaS leadership at Lemlist, proving you can scale fast without breaking what made you great to begin with.

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• 187. Scaling Smart, Staying Human: How HiBob Is Getting IPO-Ready with Ronni Zehavi

  In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize businesses. We spoke with Ronni about what it really takes to build a high-growth SaaS business that's not just growing fast—but growing right. From IPO readiness and leadership transitions to why putting people first is still your strongest moat in the AI era, Ronni shares the inside story of HiBob's 10-year journey to becoming a category leader. Here are some of the key questions we address: What’s the real reason HiBob is preparing for an IPO—and why now? What are the internal changes a company must make to be IPO-ready? (Think finance ops, governance, reporting, culture) How do you lead a company through different stages of scale without burning out—or stalling? Why are line managers the true AI-era heroes inside organizations? What’s the biggest mistake CEOs make on the path from $50M to $250M ARR? What does “people-first” actually mean in practice—and how does it translate to business growth? How is HiBob using AI internally, and how are they helping customers do the same? What should you know about secondary events, long-term vision, and building a sustainable culture? 🎧 Tune in to hear how Ronni and his team are scaling HiBob into a global category leader—without compromising on values, velocity, or vision.

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