A Bit of Optimism

Some people see a rule and follow it. Some people see a rule and ask what it was for. David Begnaud has built a career out of finding the second kind.

For 20 years, David was the lead national correspondent for CBS News, reporting from hurricanes, earthquakes, and mass shootings — including the Hurricane Maria coverage that made him a lifeline for millions of Puerto Ricans and changed the direction of his career. Today he hosts “Beg Knows America” on CBS Mornings and is the founder of Do Good Crew, where he tells the stories that remind us of our shared humanity.

Fair warning — expect some spirited debate. David and Simon dig into where trust in the news went and who gets to rebuild it. But they land in the same place: the only thing that makes an imperfect system work is a person willing to do the right thing and accept what it costs them.

In this episode you'll learn:

➡️ Why fear is louder than hope, and what 25 years of it does to your body

➡️ How to ask for the work you want and keep the relationship

➡️ Why the best feel-good stories keep the tension and the pain in

➡️ What to do when the rules stand in the way of what’s right

➡️ Why doing the right thing makes you equal to anyone in the room

➡️ Why protecting your peace may be the thing that extends your life

The people in David’s stories decided for themselves what the right thing was, and then stood behind it. That same choice belongs to all of us. And this conversation makes it a little easier to make the next time the call is yours.

This… is A Bit of Optimism.

A note on this episode: David and Simon talk openly about the human cost of covering disaster, including death, hospice and the end of life. They also discuss how newsrooms handle the reporting of suicide. This episode contains strong language.

If you or someone you know is struggling, the 988 Suicide & Crisis Lifeline is available 24/7 by calling or texting 988 in the US.

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To learn more about Do Good Crew, visit: https://www.thedogoodcrew.com/ 

Want more David? Tune into his podcast “The Person Who Believed in Me,” head to: https://www.thedogoodcrew.com/podcast 

And check out “Beg-Knows America” on CBS Mornings here: https://www.cbsnews.com/feature/beg-knows-america/ 

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Chapters

Chapters

00:00:00 The Craving for Good News (And Why We Don't Actually Watch It)
00:01:52 How 20 Years of Tragedy Broke a Journalist
00:05:22 Puerto Rico: The Hurricane That Changed Everything
00:08:24 When Advocacy Crosses the Line: The Journalist's Dilemma
00:09:18 How the News Industry Lost Its Way (And Who's to Blame)
00:15:00 The Fixed-Rate Solution: Removing Financial Incentives from News
00:17:10 When Journalism Blurred the Lines
00:21:05 From Lead Correspondent to Feel-Good Storyteller
00:32:25 The Stories That Make It All Worth It
00:34:46 Why Cortisol Can't Be Your Life: Protecting Your Peace
00:51:33 The George Floyd Lesson: When Bearing Witness Changes Everything
00:54:42 Civil Disobedience and Doing the Right Thing
00:55:49 Short-Term Ratings vs Long-Term Integrity

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

 

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Website: http://simonsinek.com/

Leaderful: https://simonsinek.com/leaderful

Podcast: http://apple.co/simonsinek

Instagram: https://instagram.com/simonsinek/

Linkedin: https://linkedin.com/in/simonsinek/

Twitter: https://twitter.com/simonsinek

Facebook: https://www.facebook.com/simonsinek

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#SimonSinek

If you’ve ever dabbled in looking into how to extend your life, your social media feed might be inundated with the “hottest” longevity trends: from cold plunges to VO2 max tests to celebrity-endorsed supplements. As a society, we are obsessed with the idea of living longer. 

And longevity has become a multi-billion dollar industry where everyone’s trying to sell you their secret to a longer life. But if you meet the people leading that movement, you start to ask yourself “are they even happy?” If we’re all trying to live all these extra years, we should also make sure we genuinely enjoy them. 

That’s why I wanted to talk to Dr. Kerry Burnight about how we age. Known as “America’s Gerontologist”, she specializes in the mental, physical, and social aspects of aging. Kerry has spent two decades as a professor of geratric medicine, and co-founded the nation’s first elder abuse forensic center, where she saw older people isolated, exploited, and suffering. After years of arriving after the damage was done, she started asking a different question: what would prevent that suffering in the first place?

Kerry’s answer is a concept she calls “Joyspan,” which is also the title of her New York Times bestseller Joyspan: The Art and Science of Thriving in Life’s Second Half. Her work reframes how we think about our long lives: not as a problem to solve by suppressing the aging process, but as a chance to grow with age and build a life with intention and joy.

In this episode you’ll learn:

➡️ Why the longevity movement lost its way (in a word: humility)

➡️ How Kerry’s mom changed her outlook on life in her late 70s, and is thriving at nearly 98

➡️ Three questions you should ask yourself every birthday 

➡️ Why we should stop “growing older” and start “growing with age”

➡️ The one sentence that helps you find something good even when things are hard

➡️ How to help someone who’s stuck, without just commiserating 

➡️ Why friendship might be “the Ozempic of longevity”

➡️ The four practices of people who are still loving life at 100

This conversation isn’t about rejecting the gym or the green vegetables – you should take care of your body too! But the parts of life that make it worth living are often difficult to assign a metric. They take work too. And it’s never too early (or too late) to start.

This… is A Bit of Optimism.

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To get a copy of Kerry’s book, Joyspan: The Art and Science of Thriving in Life's Second Half, head to: https://www.drkerryburnight.com/#joyspan

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Chapters
Chapters

00:00:00 Dedicating Your Life to Helping Others Age
00:00:43 Beyond Lifespan and Healthspan: Introducing Joyspan
00:02:20 Why the Longevity Movement Lost Its Way
00:03:13 From Elder Abuse to Prevention: A Gerontologist's Journey
00:04:45 How the Longevity Movement Lost Its Way
00:10:40 Introducing JoySpan: The Missing Piece of Longevity
00:13:48 The Chocolate Cake Principle: When Worry Is Worse Than the Thing
00:16:59 What Funerals Teach Us About What Actually Matters
00:18:20 The AGE Framework: Three Questions to Ask Yourself Every Birthday
00:21:25 Why the Intangibles Matter More Than Metrics
00:26:42 Growing With Age, Not Growing Older
00:32:30 Pain Isn't a Mistake: Why We Need to Stop Vilifying Struggle
00:32:45 Finding the Gift in Every Hardship
00:47:20 The Third Leg of the Stool: Friendship as Longevity Medicine
00:52:30 How to Talk to Young People About Aging (And Why Quality of Life Is the Key)
00:57:08 Four Practices for a High-Quality Life at Any Age
00:57:56 Redefining What It Means to Be Old

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com/

Leaderful: https://simonsinek.com/leaderful

Podcast: http://apple.co/simonsinek

Instagram: https://instagram.com/simonsinek/

Linkedin: https://linkedin.com/in/simonsinek/

Twitter: https://twitter.com/simonsinek

Facebook: https://www.facebook.com/simonsinek

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#SimonSinek

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Hello from Team Simon! Brand-new episodes of A Bit of Optimism are back next Tuesday, October 27. Before then, we're revisiting one last favorite: the company Simon names whenever someone asks which business actually lives the ideas he writes about. It's Gymshark, and its founder, Ben Francis.

Maybe you know the pull: the bigger something gets, the more it feels like it should do more. More products, more markets, more people to please. It looks like growth. But it can quietly water down the very thing that made you special.

Gymshark didn't start with a vision. It started with a website, a list of drop-shipped supplements, and months of waiting for anyone to buy anything. Then Ben spotted his nan's sewing machine on the dining room table and started making gym clothes for himself and his friends. Years later, with the business booming, Gymshark did what growing companies do and expanded into swimwear, hiking, and sportswear. The brand started to blur. So Ben pulled it all back to three words: We Do Gym.

Ben is the founder and CEO of Gymshark, the gymwear brand he launched in 2012 while still working shifts at Pizza Hut. Today it's a billion-dollar global brand with a devoted community, a flagship store on London's Regent Street, and one ambition that shapes every decision Ben makes: to build a 100-year brand.

I sat down with Ben at Gymshark HQ in the West Midlands, where the company values are painted on the walls in refreshingly blunt language. And I push him on the irony at the heart of the brand: how does a company built on humility make clothes designed for showing off?

In this episode you'll learn:
➡️ Why the best businesses often start with ridiculously low ambitions
➡️ The "small menu" rule: why selling fewer things builds a better business
➡️ Why Ben stepped aside as CEO, and how it made him ready to take the job back
➡️ How a 100-year mindset changes who you hire (+ why "have they done it before?" is the wrong question)
➡️ His granddad's one-question test for a good year
➡️ Why even the most successful founders admit they're "just winging it"
➡️ Why the only competition worth winning is against yourself

Ben's lesson is a freeing one: you don't have to be everything to everyone. Pick the thing you love, serve the people who love it too, and keep getting better at it. That's how you build something that lasts.

This… is A Bit of Optimism.

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Want to check out Gymshark? Head over to: https://www.gymshark.com/

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Chapters
Chapters

00:00:00 Why Building a 100-Year Brand Changes Everything
00:01:55 The Accidental Birth of Gymshark: From Supplements to Sewing Machines
00:07:38 Setting the Bar Low: Why Small Ambitions Lead to Big Success
00:10:34 The Temptation to Expand: When Gymshark Lost Its Way
00:11:23 The Restaurant Menu Philosophy: Why Less Product Means Better Business
00:13:48 Stepping Down as CEO: The Hardest Decision That Saved the Company
00:20:43 What Cool Dads Build: The Personal Drive Behind a 100-Year Vision
00:24:27 The American Mistake: When Freedom Killed the Brand
00:27:45 The Onyx Launch: Selling to 1 Percent of Your Audience
00:34:46 Did You Make Any Money This Year: Lessons from Granddad
00:37:06 Give a Sh**: The Honest Values Written on the Walls
00:44:14 Winging It With Purpose: What Simon Learned in Fiji
00:47:56 Two Types of Winging It: Foundation vs Quicksand
00:53:21 The Head Nod Philosophy: Competition That Lifts Everyone Up
00:57:13 Family First: When Your Kid's Hug Beats Every Business Win

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Website: http://simonsinek.com
Leaderful: https://simonsinek.com/leaderful
Podcast: http://apple.co/simonsinek
Instagram: https://instagram.com/simonsinek
Linkedin: https://linkedin.com/in/simonsinek
Twitter: https://twitter.com/simonsinek
Facebook: https://www.facebook.com/simonsinek

Hello from Team Simon! We’re taking a few weeks off and will be back with brand-new episodes of A Bit of Optimism on Tuesday, October 27. 

Until then, we’re revisiting some of our favorite conversations, including this one with a longtime friend of Simon’s: Esther Perel.

For most of history, we stayed in marriages and jobs because we had to. Happiness was a nice bonus. Today we get to choose who we love and where we work, so happiness has become the glue that holds it all together.

Few people have watched that shift as closely as Esther Perel. For four decades, she’s seen how love, family and work have been reshaped by no-fault divorce, the internet, and now AI. Her conclusion hasn’t changed: the quality of our relationships determines the quality of our lives. It’s a line she first said out loud years ago, in a WHY Discovery session with Simon.

Esther is a psychotherapist, the bestselling author of Mating in Captivity and The State of Affairs, and the host of the podcast Where Should We Begin? Her card game “Where Should We Begin? At Work,” is built to spark real conversations between colleagues.

In this conversation, Esther and Simon talk about why one partner can’t be our whole village, what kids lose when they stop playing in the street, and why an entry-level job may be the last great playground. Simon also shares a personal update: how he made peace with the question, "Why haven’t you been married?"

In this episode you'll learn:

➡️ Why happiness went from a perk to the glue, in love and at work
➡️ The “relationship CV” everyone brings to work (+ how it shapes the way you handle conflict and authority)
➡️ Why we’re asking one person to give us what a whole village used to
➡️ How frictionless apps are changing what we expect from each other
➡️ Why entry-level jobs are the best place to scrape your knees
➡️ The number one relationship skill Gen Z should master before their first job
➡️ Why play is just risk that feels fun, and how it builds trust

And remember, every relationship you treasure started as a conversation with a stranger.

This… is A Bit of Optimism.

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To learn more about Esther's work, visit: https://www.estherperel.com/

And check out "Where Should We Begin? At Work" here: https://game.estherperel.com/products/where-should-we-begin-at-work

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Chapters

Chapters

00:00:00 Why the Quality of Our Relationships Determines the Quality of Our Lives
00:03:43 The Dual Revolution: How Work and Romance Transformed Together
00:09:40 From Duty to Desire: When Happiness Became the Glue
00:17:11 The Death of the Playground: Where We Lost Our Social Skills
00:19:24 Why Lion Cubs Fight: The Mammal Lesson We're Ignoring
00:25:46 The Harvard Study Secret: Relationships Are #1 Predictor of Happiness
00:28:10 The Kindergarten Separation: A Cultural Moment That Reveals Everything
00:30:17 The Two CVs: Your Work Resume and Your Relationship History
00:31:04 The Predictive Technology Problem: Why Apps Are Ruining Human Connection
00:38:56 The Three Models of Relationships: Romance, Scaffolding, and Friendship Networks
00:42:49 Belonging vs Fitting In: Why Forcing Relationships Fails
00:44:23 The Workplace Revolution: When Psychology Entered Business
00:45:26 Where Should We Begin at Work: Using Storytelling to Build Connection
00:46:20 The Entry-Level Crisis: Why Young Workers Are Most at Risk
00:49:39 Remote Work Reality: Flexibility Without Dogma
00:50:40 The Transactional Trap: Why We Skip the Coffee and Go Straight to Business
00:56:20 Talk to Strangers: The Number One Skill Gen Z Needs
00:57:48 The Discomfort Doctrine: Why Comfort Has Become Too Central to Life
00:58:45 The Third Space: Finding Five Minutes Away From All Responsibility
01:00:22 The Voice Matters: Why We Misinterpret Text and Need to Hear Each Other
01:01:15 The Trojan Horses: Teaching Human Skills Through Work and Romance

 

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

 

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

 

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

 

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Website: http://simonsinek.com/

Leaderful: https://simonsinek.com/leaderful

Podcast: http://apple.co/simonsinek

Instagram: https://instagram.com/simonsinek/

Linkedin: https://linkedin.com/in/simonsinek/

Twitter: https://twitter.com/simonsinek

Facebook: https://www.facebook.com/simonsinek

Team Simon here! A Bit of Optimism is on a short break, and brand-new episodes return October 27. Until then, we're revisiting a few conversations we keep coming back to.

This week it's Arthur Brooks, a longtime friend of Simon's and one of his favorite people to talk to.

Have you ever felt like you're falling behind? Everyone else seems to have a plan, a timeline and the next rung on the ladder lined up. Any detour, like a gap year, a pivot or a job that isn't quite right, feels like losing ground.

Arthur Brooks thinks you're running the wrong race. Chasing a finish line is one of the surest ways to end up unhappy. He argues that happiness lives in the process, not the outcome.

Arthur is a bestselling author and teaches one of the most popular classes at Harvard Business School: a whole course on happiness. He lives what he teaches, too. He played French horn professionally from 19 to 31 and then reinvented himself as a behavioral scientist. After that, he became president of a Washington think tank without ever having raised a dollar. When he left that job with no idea what came next, he walked the Camino de Santiago to find out.

In this conversation, Arthur explains how to know when to trust your gut, why reinvention starts with curiosity rather than skills, and why meaning has collapsed for people under 35. Simon pushes on something that worries him: if AI takes away the struggle, what happens to the wisdom that struggle builds?

In this episode you'll learn:
➡️ The 80/20/0 rule for knowing a big decision is the right one
➡️ Why reapplying your skills isn't the same as reinventing yourself
➡️ Why your career is a spiral, not a staircase
➡️ The "arrival fallacy," and why so many Olympic gold medalists struggle after they win
➡️ Why life's most unwelcome changes usually look like gifts in hindsight
➡️ The three parts of happiness 
➡️ Why feelings are the evidence of happiness, not the thing itself
➡️ Why Arthur calls AI a "dark triad," and what that means if you're using it as a therapist
➡️ What to do when you're between things: take a walk 

Arthur's argument is a freeing one. Happiness lives in the doing, so you can be fully alive right now. You don't have to arrive first.

This… is A Bit of Optimism.

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If you want to see more of Arthur’s work, check out: https://www.arthurbrooks.com/

 

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Chapters

Chapters

00:00:00 Why Meaning Has Cratered in Modern Life
00:02:00 Career Reinvention: The Spiral Path
00:06:05 The Decision Formula: 80% Excitement, 20% Fear
00:09:27 Moving "Backwards" to Move Forward
00:14:12 The Arrival Fallacy & Why Progress Matters
00:18:18 Navigating "Lifequakes" and Liminal Space
00:22:26 The Metaphor of the Pilgrimage
00:25:13 Intention Without Attachment
00:27:16 How Fast Technology & AI Threaten Human Wisdom
00:33:38 Lessons from Prisoners of War: Embracing Process Over Deadlines
00:39:48 The Danger of Using AI for Human Connection
00:41:45 The 3 True Elements of Happiness (Enjoyment, Satisfaction, Meaning)
00:45:20 Cultivating Curiosity & Rethinking Education
00:48:40 Superpowers in Neurodivergence
00:52:25 Translating Ancient Wisdom: Be Alive Now

 

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

 

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

 

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

 

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Website: http://simonsinek.com/

Leaderful: https://simonsinek.com/leaderful

Podcast: http://apple.co/simonsinek

Instagram: https://instagram.com/simonsinek/

Linkedin: https://linkedin.com/in/simonsinek/

Twitter: https://twitter.com/simonsinek

Facebook: https://www.facebook.com/simonsinek