Digital Workplace Impact

In this episode of Digital Workplace Impact, host Nancy Goebel explores AI literacy – one of the hottest topics for organizations right now – with Elizabeth Marsh, DWG Director of Research, and author of DWG’s recent research report ‘Empowering employees for the AI era: A guide to AI upskilling’. As AI becomes increasingly integral to workplace innovation and productivity, understanding the readiness of employees to embrace this technology is paramount.

Drawing on her research, Elizabeth highlights the importance of fostering a culture of AI literacy to unlock new value and enhance decision-making capabilities. The discussion delves into the current state of AI readiness across organizations, revealing a significant gap between ambition and actual investment in upskilling employees.

Listeners will learn about a model for AI literacy that Elizabeth has developed, which emphasizes the need for a holistic approach to digital skills training. From foundational awareness to advanced application, the model progresses through a sequence of practical strategies for empowering employees and ensuring responsible AI use. Elizabeth also addresses the emotional landscape surrounding AI adoption, underscoring the necessity of building confidence and addressing any fears that may hinder progress.

With real‑world examples from Vodafone, Moderna, Danone and others, this episode is packed with actionable insights and real-world examples, making it a must-listen for anyone looking to navigate the complexities of AI in the workplace. Whether you're shaping strategy or levelling up your own AI skills, this conversation will inspire fresh thinking about what it takes to create and be part of an AI‑ready workforce.

Guest speaker:
Elizabeth Marsh, Director of Research, DWG
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In this episode of Digital Workplace Impact, DWG CEO Nancy Goebel sits down with Carolin Lücker, Principal Manager of Strategy, Design & Architecture at Vodafone, to explore how that organization is delivering AI‑enabled transformation at scale.

Fresh from winning DWG’s Digital Workplace of the Year Award for AI Enablement at Scale, Carolin reveals how Vodafone built the foundations for rapid, safe AI adoption across more than 20 markets. She explains how long‑term investment in standardization, compliance and employee experience paved the way for advances such as Copilot‑driven personalization, cross‑system AI integrations and early agentic use cases – from AI‑supported RFP processing to an innovative 'flight school' that helps leaders sharpen prompting skills and model new ways of working.

Carolin underscores that AI transformation is ultimately a business transformation, powered by leadership commitment and a culture of curiosity and psychological safety. She also reflects on the ongoing challenges of sustaining adoption, aligning AI with business priorities and orchestrating governance to seize the 'golden windows' for change.

This conversation is essential listening for digital workplace leaders and practitioners shaping the future of work through AI‑driven strategy, culture and innovation.

(Show notes, links and transcript for this episode.)
Guest speaker:
Carolin Lücker, Principal Manager of Strategy, Design & Architecture, Vodafone
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In this episode of Digital Workplace Impact, host Nancy Goebel talks with Elizabeth Marsh, DWG’s Director of Research, about the drivers behind DWG’s 2026 research programme and its core idea: the ‘coherent capability arc’.

Elizabeth describes how the team scans for signals and patterns across the DWG community and wider industry via practitioner touchpoints and member insights throughout the year. These inputs then feed into a discussion with a specially convened Research Advisory Board, which interrogates and refines the proposed topics to shape a future-focused set of six reports. She also notes that acting on the best practice revealed in the reports will only succeed if organizations build strong foundations for their AI and other initiatives.

Covering areas from the ‘liquid digital workplace’ and human–AI coworking to digital skills, knowledge management and real-world AI use cases, this year’s lineup charts a path from ambition to execution.

DWG’s expert authors consistently deliver deep insights while also recognizing the need for ‘snackability’, providing tools, models and frameworks that teams can use straight away.

Whether you’re a digital workplace leader or practitioner, you’ll find clear guidance on where to focus in 2026 and how to prepare your organization for what’s next. Tune in to learn how this exciting research programme has been crafted to meet real practitioner needs.


(Show notes, links and transcript for this episode.)
Guest speaker:
Elizabeth Marsh, Director of Research, DWG

View the research programme in full: https://digitalworkplacegroup.com/from-liquid-digital-experiences-to-ai-powered-knowledge-dwgs-2026-research-programme-sets-the-agenda-for-the-new-era/
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Ready to discover how data can transform your digital workplace? In this episode of Digital Workplace Impact, host Nancy Goebel welcomes James Krick, Director of DEX & Digital Workplace Services at The Campbell’s Company, to share the inside story behind his team's recent DWG Award win for 'Data-led Experience Management'.

James reveals how Campbell’s moved from an underperforming digital workplace setup to an industry-leading digital experience – all by putting employees at the centre and letting data lead the way. Hear how the team’s bold strategies, such as rethinking how employee PC renewal cycles could be better and more sustainably managed, have driven up satisfaction scores, cut costs and inspired peers across the sector.

Nancy and James dive into the practical steps that made the difference – including the power of DEX tools, the impact of smarter resource use and the excitement of AI-driven change. Their conversation is packed with actionable insights for digital workplace leaders and practitioners who want to energize their own transformation journeys.

Don’t miss this chance to learn from an award-winning team – tune in and get inspired to start cooking up your own success.

(Show notes, links and transcript for this episode.)
Guest speaker:
James Krick, Director of Digital Employee Experience (DEX) & Digital Workplace Services, The Campbell’s Company
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It's crystal ball time! Join DWG CEO, Nancy Goebel, as she gazes into the future of work for 2026. With the release of DWG's annual predictions now a well-established and eagerly anticipated event, the latest episode of Digital Workplace Impact first recaps the 2025 predictions to see which came to pass (8.5 out of 10 of them!) and then previews DWG's take on what's coming for the workplace this year.

Before building to the 'super prediction' that announces 2026 as the year in which the 'sentient workplace' is born, listeners will also hear how AI agents are set to become strategic coworkers; micro strategies will act as a flywheel for continuous change; new, dynamic 'liquid experiences' will break down silos; and lean digital workplace management will become the new gold standard.

Meanwhile, clarity is identified as the secret sauce for a thriving digital workplace; democratized coaching will be foundational for an agile workforce; and sustainability will finally get its moment in the sun. Open innovation, a new breed of collaborative leaders, and Board-level AI governance complete the picture.

And it's not just pie in the sky – real-world examples of how trailblazing DWG members and award winners are already realizing aspects of this vision underpin the thinking. Whether you’re shaping digital employee experience or leading transformation, this episode will offer inspiration and practical insights. Get ready to be part of the future!

Tune in now and join the conversation that’s defining what’s next.

(Show notes, links and transcript for this episode.)
Read about the 2026 DWG predictions in more detail: DWG's 2026 Predictions
Super prediction: 2026 marks the birth of the sentient digital workplace
Did DWG’s 2025 digital workplace predictions come true? Find out in Diary of She-E-O

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