"Maybe You’re Not the Target” is an exploration into the nuances behind the show’s title. Too often, there is a disconnect between great insights and less than great marketing. This is a show where some of the biggest brains behind the most creative brands discuss how to do marketing right and why it sometimes goes wrong. Join hosts, Gayle Troberman (CMO, iHeartMedia) and Matt Ian (EVP, Deutch LA), as they tackle the biggest questions about why and how brands need to step up and sometimes even shut up. They’ll take on the changing role of business in giving back to the communities that they serve, and they’ll talk a lot about how to make marketing that doesn’t suck.
Sverige