Scandinavian MIND

• How AI distrupts photography (with Rankin)

  We speak to renowned photographer and magazine editor Rankin about his latest project Faik Off, an exhibition and magazine that explores the ethical, creative, and existential implications of artificial intelligence in photography.We discussed:The making of Faik Off, a 420-page AI-powered magazine exploring art, ethics, and identity.Why Rankin describes working with AI as “dirty, exciting, and terrifying.”How AI is hallenging traditional Notions of Authorship, Taste, and CreativityThe legal minefield of AI-generated content — and why the magazine can’t be shipped outside the UK.Hosted by:Konrad Olsson, Editor-in-chief and founder, Scandinavian MINDErik Olofsson Haavikko, Creative Director and co-founder, Scandinavian MIND.—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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• Transparency for workwear and outdoor

  We revisit yesterday’s Transformation Talks in Borås, where we discussed transparency and long-term supplier relationships are creating new business value for workwear and outdoor brands. On stage was•Fanny Ekholm, CSR Manager at Didriksons•Ann Carlsson, CSR & Environment Manager at Blåkläder•Sara M. Rakstang, Founder & CEO of RepassWe discussed.Long-term supplier relationships enhance transparency in the supply chain.Circular economy practices need to be scalable and integrated into business modelsData collection is crucial for understanding sustainability impacts.Hosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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• Can H&M decouple growth from environmental impact?

  We sit down with Marcus Hartmann, Regional Head of Sustainability & Public Affairs at H&M North Europe, to unpack the fashion giant’s most recent sustainability report — and the company’s evolving strategy for reducing its environmental footprint.In this conversation, we discuss the realities behind overproduction, the promise and limits of resale, and why transparency is both a communications challenge and a business imperative. Marcus also shares H&M’s perspective on upcoming EU legislation and the role of collaboration in driving systemic change. In this conversation, we talk about:Why H&M is doubling down on transparency in its sustainability effortsThe significance of disclosing total production volumes — and what the numbers revealHow resale is growing, but still accounts for just 0.6% of turnoverWhy decoupling financial growth from resource use is a “tough cookie,” but non-negotiableThe technologies H&M is betting on — from AI to fiber-to-fiber recyclingHosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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• What EU’s Omnibus means for fashion (with Staffan Olsson)

  We speak to Staffan Olsson, Head of Public Affairs at GS1, about the recent developments in EU legislation affecting the textile industry, particularly following the introduction of the Omnibus Simplification Package in February 2025.What does this all mean? We speak to Staffan about:How the Omibus package affects key legislative frameworks CSRD and CSDDD How relaxations in reporting requirements may not diminish the overall sustainability ambition of the EU.Why data and traceability are essential for achieving sustainability goals in the fashion industry.How GS1 aims to inspire the industry to start preparing for sustainability and digitalisationHosted by Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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• Navigating wealth and technology in fashion (with Achim Berg)

  We are speaking with Achim Berg, founder of FashionSIGHTS, about the role of AI and technology in the fashion system, fashion as a wealth generator, and his advice to Nordic premium brands. FashionSIGHTS is an independent corporate think tank that aims to redefine thought leadership and advisory by transforming data, experience, and expertise into actionable insights.Achim is already an established thought leader in the industry. He worked for 24 years at McKinsey & Company, where he was instrumental in founding and leading the global Apparel, Fashion, and Luxury practice. In this conversation, we talk about:His observations for attending D-Congress in GothenburgWhy AI is a significant game changer for the fashion industryHow Fashion became the third largest wealth-generating industry after technology and financeHow to navigate technology and complianceHis advice to brands in the Nordic marketHosts:Konrad Olsson, Editor-in-chief and founder of Scandinavian MIND—Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

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