The NASCAR Data Garage: Shaping the Future of Fan Engagement with Clay Owensby, Senior Director of Data & BI Technology at NASCAR
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Clay Owensby, Senior Director of Data and BI Technology at NASCAR. They dive into how NASCAR leverages advanced data analytics and digital services to enhance fan engagement and safety, modernize their data architecture with cloud solutions, and foster a deeper relationship with fans. The conversation also covers the organization's strategy for attracting younger audiences and the potential future benefits of predictive analytics and AI in delivering personalized experiences. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Modernizing Tradition: How Data Shapes the Future of Bottling with Kevin King, Senior Director of BI & Analytics at Coca-Cola Consolidated
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Kevin King, Senior Director of Business Intelligence and Analytics at Coca-Cola Consolidated. They explore the evolution of data strategy at Coca-Cola Consolidated, the shift towards greater data availability, and empowering business analysts with dynamic data access. The discussion also covers the critical need for continuous refinement and innovation in data practices to drive business results. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Power of Data: How AI Fuels Media Transformation with Travis Scoles, EVP of Advanced Advertising at Paramount
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Travis Scoles, Executive Vice President of Advanced Advertising at Paramount. They discuss how Paramount leverages data, analytics, and AI to enhance advertising efficacy and maintain a competitive edge. The discussion also covers the integration of third-party data, the importance of privacy, and the evolution of targeted advertising. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Innovation Unleashed: The Transformational Power of AI and Data with Vikrant Bhan, Global Head of Analytics, Data & Integration at Nestlé
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Vikrant Bhan, Global Head of Analytics, Data, and Integration at Nestlé. They discuss the transformative potential of agentic AI in reimagining end-to-end business processes. The conversation also delves into the evolution from BI to AI, the advantages of using Snowflake's modern data cloud environment, and the necessity of change management and adoption for realizing AI initiatives. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson
In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The data revolution is here. Leaders who don’t adapt will be left behind. In this podcast, we interview business leaders who have made their companies more data-driven. They share their stories and the strategies they have used to drive results.
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