First Things THRST

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
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Website: https://hackyou.media/

Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.

Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.

00:00 Introduction
03:27 Transitioning from radio to social media in 2017
05:46 Moving to Dubai in 2008 and early experiences
09:11 Launching SBX and the online car auction business
13:30 Unique aspects of SBX's auction process
18:19 Importance of trust and brand reputation in auctions
21:52 Strategic goals and personal content creation balance
26:34 The hiring process for presenters and maintaining passion
30:17 Concept cars and their purpose in car design evolution
34:21 Challenges of being the public face and dealing with burnout
38:31 Handling online negativity and maintaining mental health
40:01 Balancing work drive with personal well-being
45:30 AI in content creation and future business prospects
51:04 Monetising platforms, YouTube vs Facebook
57:27 Building a diverse media and tech business model
1:03:30 Favourite cars and collaborations with brands
1:09:03 Personal growth and adventure goals for the future

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
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» Follow Alex
Instagram: https://www.instagram.com/supercarblondie/?hl=en
SBX Cars: https://sbxcars.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.

Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.

00:00 Introduction
02:00 Nick Setting's drive and passion for building unique things
04:20 Transition from survival to growth mindset in business
07:20 Key components of personal branding
10:00 Importance of strategic content post and authenticity
14:30 Niching down in a crowded market for growth
19:00 Monetising personal brand effectively
23:00 Building trust and credibility through content
28:00 Harnessing the power of YouTube for authenticity
32:00 Challenges of maintaining alignment with your brand
37:00 Using communication to convey ideas simply
41:30 Importance of niche and target audience selection
47:00 Finding and hiring loyal team members
51:00 Leveraging personal brand for opportunities
55:00 Nik's vision for the future and maintaining focus

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Noah
Instagram: https://www.instagram.com/niksetting/
YouTube: @niksetting

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Noah Laith (thestoicbiohacker) hasn't been sick in 23 years, and this conversation reveals why most people are doing backwards protocols that waste years, how to actually source clean food, and what fundamentals matter before any biohacking tools.

People try everything but miss the foundations. Learn why "organic" means nothing when a quarter of it tests positive for pesticides, how to find regenerative farms with farmers obsessed with quality, and why your gut is the first brain determining whether you get sick. The difference between top performers isn't talent—it's avoiding one sick day per year that destroys flow and training cycles.

00:00 Introduction
02:04 Cutting through misinformation in the biohacking space
06:02 Why sourcing quality food matters more than labels
12:05 Gut health as the true starting point of disease
15:26 Processed food, fruit myths and genetic triggers
21:27 Building metabolic flexibility with the 4-2-1 protocol
24:30 What to eat for high energy, digestion and recovery
27:11 The science behind eating fruit before your meal
29:13 Sleep timing and how it affects brain detox
36:43 What optimal testosterone levels really look like
41:18 Why diet alone can’t fix poor food sourcing
44:03 Three types of patients and how approaches differ
46:53 Starting peptides early and choosing the right type
51:01 Peptide safety risks and what to watch out for
54:58 Biohacking tools vs foundational health habits
58:20 Noah’s peptide picks for maintenance and recovery
1:03:19 Hidden toxins in everyday food and water
1:10:32 The future of health is nature plus advanced science

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Noah
Instagram: https://www.instagram.com/thestoicbiohacker/?hl=en
Website: https://thelongevityclinic.online/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Trusted source for peptides: bioniqlab.com

DN Lab Research: Dnlabresearch.com

Dean Henry has spent 11 years deep in peptide research after his misdiagnosed ACL led him down the regenerative medicine rabbit hole, and this conversation reveals why therapeutic peptides work completely differently than peptide drugs, and how to avoid toxic contamination from sketchy labs.

Learn why the raw material might be fine, but contamination happens during filling in unsterile environments, how micro-dosing triple agonists for longevity differs drastically from medical protocols, and why combining growth hormone peptides with recovery compounds optimises results.

00:00 Introduction
02:10 Peptides 101 and their sudden mainstream popularity
08:45 Dangers of “peptide drugs” like Ozempic and receptor burnout
12:33 Red flags when buying or being sold peptides online
17:10 Why the peptide’s container matters more than people think
18:20 Retatrutide and the future of weight loss peptides
21:04 Cycling peptides safely and avoiding harsh rebounds
28:25 BPC-157 for connective tissue recovery and pain reduction
34:17 Growth hormone peptides that optimise without suppression
37:06 Safe starter blends for building muscle and recovering faster
40:43 Peptides that can boost testosterone naturally, not replace it
44:04 Cognitive enhancers like Semax, Selank and Dihexa
49:42 Sleep-enhancing peptides and managing dependency risks
52:58 GHK-Cu for skin, hair growth, and collagen regeneration
56:50 The gut health stack: BPC, KPV, Lorazotide and more
01:01:40 Peptides can support healing, but not replace lifestyle
01:05:15 Sketchy protocols, histamine responses and what to avoid
01:10:04 How to safely explore peptides with professional guidance

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/

» Join WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Dean
Instagram: https://www.instagram.com/dean.e.henry/?hl=en
Website: https://uaepeptides.com/author/deanuaepeptides-com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

⁨Peter Crone⁩ is a mind architect who works with elite athletes and CEOs to reprogram their subconscious limitations, and this conversation reveals why mental fitness is the absence of suffering, how childhood narratives control your entire adult life without you realising it, and why complete vulnerability is the only way to overcome fear.

Peter breaks down the current operating system—predict and protect—where your brain constantly anticipates worst-case scenarios based on limitations you created as a child (I'm not enough, I'm not worthy).

Learn why romantic relationships expose constraints that family and friends never touch because you become sufficiently vulnerable to access what needs healing, and why success has nothing to do with materialism—it's complete peace regardless of what's happening externally.

00:00 Introduction
04:48 What mental fitness really means and why most people suffer
08:24 Suppressing emotions vs knowing when to seek help
11:41 Losing both parents and how early trauma shapes adulthood
18:04 The power of uncertainty and the lesson heartbreak taught
25:28 Vulnerability in relationships and how much to share
29:16 Why any lie can quietly destroy your connection
36:56 Ambition from fear vs drive from inner peace
42:47 Religion vs spirituality and the illusion of separation
51:09 Why so many fail to stay consistent with fitness
54:18 Muscles, dysmorphia, and the real reason behind self-image issues
58:38 Can ambition exist without ego or is it one and the same
01:03:44 Comparing traumas and why everyone deserves compassion
01:06:56 Subconscious beliefs and how they silently sabotage potential
01:10:09 Timing, chance meetings, and trusting the bigger plan

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com/
» Custom Bioniq supplements - https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Peter
Instagram: https://www.instagram.com/petercrone/?hl=en
Website: https://www.petercrone.com/