BIG MONEY STYLIST

From knowing your numbers to recognizing when it’s time to create space for yourself as an Artist, in this week’s episode of the Big Money Stylist podcast, Danielle and Ani take on areas of the hair industry that are vital to one’s growth, success, and sanity. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Don’t Quit Danielle: It’s not until you hit so many “Oh shit!” moments that you actually start having a little more respect for people who have done what you’re doing, even if you don’t like them. Shit’s a lot harder than you think. There were so many times I wanted to quit but didn’t. And in the  not quitting , I have become a better educator, a better person, a better mom. QUESTION What have you learned about yourself by not quitting? Point #2: Continuing Education Continuing education is key inside of the hair industry, both for the student AND the teacher. Danielle and Ani agree the more they teach, the more they learn how to become better educators. Ani: By scaling down inside of BMS we’re really pouring into the 250 students we have. Each week we have a small group of 15 students where the attention to detail is making a huge difference in their work. QUESTION Where in your world do you know you need to level up? What steps are you taking do to so? Point #3: Do the Work What has frustrated Ani for so long is when people look at her life and her job and only the fun aspects of it – the podcasts, being on stage, teaching, hanging out with Danielle – and want to experience ALL of that but are unwilling to do the work required. Ani: “In reality, that is a minuscule amount of what I actually do. Everything else I do doesn’t look fun. It’s a lot of work. It’s a lot of late nights, a lot of early mornings. You’re telling me you want to step into the company, get paid as a trainer underneath the umbrella of DKW, NBR, and BMS…but you don’t want to do any work for it?” QUESTION Where in your world are you unwilling to do the work required? Point #4: Know Your Numbers Ani: By the time artists attend BMS, many are nearly through with the industry. They’re working  tons  of hours and making next to nothing a lot of times. Danielle: If they actually looked at their numbers based off on the number of hours they’re working, even if they’re super successful, a lot of them want to break down and cry. Danielle: When I first started out, I was doing my numbers but they were very vague and were based on the deposits in my bank account. What I’ve learned is the power lies in the ability to look at your numbers and know how to adjust and problem solve so you’re constantly moving forward, otherwise, you’re regressing. QUESTION When is the last time you looked closely at your numbers? Point #5: Create Space to Breathe Danielle: When you own your own boutique, it’s not just the physical hours spent doing the art; there’s SO much more that goes into it. And without a full team supporting you, it’s so easy to run yourself into the ground. Ani: Once you start getting to overwhelm, it leads to exhaustion and irritability. EVERYTHING in your life is affected and you find you don’t have time to breathe. You NEED space to breathe. It’s vital for your sanity QUESTION Where are you missing out on opportunities because you’re feeling overwhelmed and can’t see the clear picture of where you currently are in your business? Quote of the Week: “Don’t call yourself an educator and an expert inside of education if you don’t have reps educating. If you’re a client, do your research! Whether you’re going to a class or a salon, make sure you go to somebody you feel comfortable with AND who has reps inside of the industry you’re looking to get the service from.” –Danielle K White “It’s so cool to actually see people willing to go forward and do the work without feeling entitled, knowing it’s going to take more than one day, more than one mannequin head, and more than one client to actually become good at something.” –Anianne Rivera

Do you ever feel like you’re constantly worrying about the next part of your life, but then you realize you’re smack dab in the middle of what you used to look forward to? Join Danielle and Ani as they have a lively conversation around the topic of gratitude in this week’s episode of the Big Money Stylist. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Recognize the Wins Danielle: If I could rewind to just three years ago and see me now, I’d be like, “Oh my God! I did it! I made it!” If you don’t stop to have gratitude for who you are or how far you’ve come, you will become a miserable, unhappy person. Inside of that energy, the ability to create and expand is severly diminished. QUESTION In this moment, what is one thing you’re grateful for? Point #2: Things  Aren’t  What They Seem The problem with social media is that most people tend to only post the highlight reel of their life, which gives a false impression of the way their life  really  is. Inside of that world, it is so easy to get triggered by what we see as we’re scrolling, which can easily throw us off our game.. QUESTION When is the last time you posted a scene that  wasn’t  from your highlight reel? What’s stopping you from doing that? Point #3: The Drama Club When people are on the prowl for drama, they don’t always realize they’re being sucked into it. It makes you wonder what else they could be doing with their time, and what amazing things could they be creating. Find something in your life that gives you purpose, something that isn’t drama-driven. Ultimately, drama doesn’t serve you or make you happy. And, it trickles down into every aspect of your life. QUESTION Are you queen of the drama club in your life? How is that  really  working out for you? Point #4: What Triggers You? Was it a bad day, or was it a bad  two minutes  that you stretched into a whole day? What are you paying attention to? What triggers you? What are you focusing your energy on? There was a time when Danielle was a slave to her workout routine, so much so that if she didn’t get her workout in for the day, she became Monster Mommy. QUESTION What are some of the things that trigger you and send you into the land of Monster Mommy? Point #5:  Gratitude & Intentions Ani: Every morning when I wake up, I write down something in my journal that I’m grateful for. I also set an intention for the day. Sometimes my intention is creation, space, or freedom, while other times it’s just letting the day unfold as it will. Starting my morning like this always puts me in a good frame of mind. QUESTION What are the daily rituals and habits that set you up for your day? Quote of the Week: “We can’t rewrite history, so the time you invest THEN, matters now. It’s important to take moments where you have that quality time with others so that you can live a life where you feel like you're having moments that matter." –Danielle K White “I LOVE what you just said that social media isn’t free. You pay for everything in your life one way or another, and not necessarily with money. You pay for it with time and with energy, and that’s massive, which I don’t think most people realize.” –Anianne Rivera

In this week’s episode, Danielle arrives in an impressive head-to-toe 80s look as she and Ani take a walk down the memory lane of fashion and style. They also explore the ever important topic of research, how to handle your clients’ expectations, and share the steps they are taking that are radically challenging the hair industry’s wide-spread “pay-to-play” policy. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Embrace Change Fashions and styles come and go and have a tendency to repeat every thirty years or so. Danielle remarks, “Let go of the old and accept the new. The old becomes the  new  new, so just let go.” “While short haircuts are trendy, extensions are  always  going to be classic and cool. We just need to make sure the styles stay consistent with the times.” QUESTION What fashions or styles have been  your  favorites through the years? Point #2: Hand-Tied Hair Extension hair comes machine-tied and hand-tied. Sixteen years ago, Danielle discovered hand-tied hair. She liked it because the weft was so much thinner and the density from top to bottom was so much fuller.  Hand-tied hair is  super  trendy right now. It’s important to do your research because there are  s o many different installation methods. Natural Beaded Rows is  one  of the installation methods of the hand-tied hair. QUESTION As an Artist, what different types of installation methods have you exerienced? Point #3: Time, Reps & Experience Ani: You can be doing something for ten years but are only doing it for f ive minutes  every day,  or  you can be doing something for a year but are spending  seven  hours a day doing it. I’ll choose the seven-hour person every time. Danielle: You have to have reps in something in order to become an expert. When people say they’ve been doing hair for 20-30 years, they don’t understand that the experience you’ve had, Ani, could be equal to  or more  than what they’ve done. QUESTION Where in your world do you know you’re lacking reps? Point #4: Managing Client Expectations When you have a client who hasn’t experienced extensions, you need to take more time with them and describe how to take care of the extensions. You almost need to baby them at first. It’s also important to be able to have  direct communication  with them which you may not be accustomed to doing. Yet, as the professional, it’s vital that you have these direct conversations with them. (What is your hair policy? Do they need new hair? How long is your work guaranteed?) QUESTION How can your improve the direct conversations with your clients? Point #5:  The World of Pay to Play Ani: Inside the hair world, you pay to play. You paid your money so now you’re ‘qualified and certified.’ The changes we’ve made inside of our education  now means something . It means something to do NBR, it means something to be a licensed artist, not just, “I paid money, took one class, and now I’m certified.” Danielle: We had to make some hard decisions within our education. We pumped on the brakes and put qualifications in place. We received a lot of backlash for it but that’s ok. There’s no point being in business if you’re not trying to up the game. It’s  alway s important to take a step back and look at the reality of where you are. QUESTION What have you done lately to “up your game?” Quote of the Week:  “People are giving  way too much  credit to popularity vs actually doing the research. Not every artist, salon, or technique is created equal.” –Danielle K White “As a consumer myself, I do  crazy  research and am  super psycho  about it. It’s that important to me.” –Anianne Rivera

In this episode, the White’s tackle this reality: Most Artists are slaves behind the chair who are searching for a magic pill or magic checklist to success, and they’re looking for a Savior to bail them out. Danielle and Garrett share how Artists can flip that story and take a stand for themselves as an Artist AND a Marketer. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Magic Pill? When Artists sign up for a class or seminar, they pay the fee and then want a play-by-play action book to success. They’re looking for that magic pill or magic checklist. Danielle explains that’s not how business works. The  easy  part is paying the money and signing up for the class; the  hard  part is actually doing the work. QUESTION What have been your expectations re a Magic Pill to success? Point #2: Slave Behind the Chair Hair stylists have a problem: They’re slaves trained in an industry and by a society that says, “You are not an artist, you are a slave and will come in the days and hours that I want.” Inside the slavery game, you have a second game which sets up Artists to look for a Savior. The life is being sucked out of so many Artists in the industry – the art, the fun, the joy, the passion – and they are slowly dying. QUESTION How has being a slave behind the chair worked for you thus far? Point #3: No Salvation In Checklists An Artist with a slave mentality can be given a checklist or formula, but they will not see the actual art around the science of the checklist, nor have the intuitive knowledge to be able to move with the ebb and flow in and out of the formula. As they attempt to find salvation inside of these checklists, Artists begin looking at them as commandments to salvation, but they will never set them free. QUESTION How is this conversation opening your eyes and helping to change your story? Point #4: How Do I Get Leads? There are  four things  you need to do every single day: 1) Livestream Video 2) Elite Photos of your Before and After work 3) Audio through podcasting or communication with clients 4) Text via FB page as a blog, an actual blog, or writing email copy. The Artist slave asks, “What is the checklist?” We tell them: The Daily 4. Their response? “But Garrett, I don’t have enough time!” The challenge is, you want to be free but you’re so busy being a slave that you can’t actually hear nor do what’s actually required to set yourself free. QUESTION What aspect of the Daily Four are you going to implement first? Point #5:  Micro Wins Micro Wins is an actual strategy used in Military Training and inside of big business. You have these big visions for change but the problem is, you can’t move this big business very quickly if you try to make it move in  one big swoop. So what you have are Micro Goals or Benchmarks where you take on one thing for a month and become master at that, then you set another Micro Goal. It’s a process where you take down your big goal  one micro piece at a time. . QUESTION What is one big goal that you can start breaking down into Mirco wins? Quote of the Week:  “One of the stories that you must kill is, “I don’t have time.” The one thing about time is this: you will do whatever you’re committed to.” –Garrett J White “Find value in the small consistencies throughout your day. Start with the simple shit, do the work, and then be patient.” –Danielle K White

The driving message in this week’s episode of the Big Money Stylist is setting intentions for 2019. What makes you happy? What do you want for yourself and your business this year? Danielle and Ani share some of the things they are excited about for 2019 and why setting up your year instead of just letting things happen is crucial to your happiness and success. Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Looking Back to Look Forward Ani spent 2018 grinding and working. She didn’t take a vacation and she didn’t go anywhere. She had just moved to Cali, BMS was growing, and she was super stoked for what lay ahead of her. She essentially carried BMS in 2018. Danielle feels as though Ani took on BMS as her own little baby in 2018. “Ani is the Sam of Warrior Week. When you take on something as your own and when you’re an entrepreneur starting something, you take  everything  to the core. Ani gave everything she had and more.” QUESTION What are some of your patterns and behaviors from 2018 that you want to course correct in 2019?   Point #2: Take a Step Back and Watch it Rise After years of carrying on at a high level, including all of the stress that comes along with that, Danielle let go a couple of years ago and passed the torch to Garrett. She had reached the point where she was ready to let her ‘baby’ go. Danielle: I think in life you have to do that. You have to let go and see how things will go; how others will handle things without you. It turns out, people step in where they need to. It gives other people the opportunity to rise, and everyone as a company can rise together. QUESTION Where in your world is it time to let go of something? What is it?   Point #3: Delegate to Create Space So many women have a hard time letting go, even when it comes to something like hiring a house cleaner or nanny. Danielle recently reaped the benefits of delegating some of her Christmas preparations and tasks, which created space in her soul. Ani keeps her place very organized and clean, but after back-to-back trainings last year, at times it looked as if a tornado had hit. She has recently hired her first house cleaner and is so stoked to have her come in once a week. That represents freedom for Ani. QUESTION What is one thing you can delegate today that will free up space inside of your soul?   Point #4: Freedom From the outside, Ani appears to be a very system-oriented get-shit-done type of person. But on the inside, she is a very free-flowing person who loves to explore and take adventures. For Ani, 2019 is all about creating freedom and space inside of her life. Danielle doesn’t want to book out her appointments too far in advance, otherwise, she feels like she isn’t able to take a vacation or time off. It’s too easy to let months pass and suddenly you realize you haven’t gone anywhere; you haven’t done anything but work and grind. QUESTION What is your idea of freedom? What does that look like for you?   Point #5: Celebrate the Little Wins Ani: You don’t just have to wait for really big things to celebrate the WINS. It’s the little WINS that remind you, ‘Oh my God, I’m doing this!” You have to be happy over the small little things because if you wait until the really big things to happen –  the ones that happen every blue moon – you’ll spend most of your time unhappy. Danielle: If you’re feeling slightly overwhelmed, just remember that it’s the little things you implement that will slowly make a big impact. You will suddenly realize how much you have accomplished in a short period of time. Just take things day by day, one step at a time. QUESTION What are the little WINS you are celebrating today? Quotes of the Week “You can create when you have freedom. If you are not free, you cannot create and you are just in grind mode. People who keep really busy aren’t progressing forward, they’re just going in circles.” — Danielle White “It’s not that we want to do more because we’re so unhappy, its because we’re so excited about what we do and love it so much that we just can’t help it! Because I see these targets so vividly in my head, it might as well already be a movie I’m watching. It’s going to happen!” –Anianne Rivera