BIG MONEY STYLIST

Danielle and Coach Ani take on the topics of drama and feedback as they share stories demonstrating how protecting the energy of the salon from the ever-present salon drama is vital in creating an amazing atmosphere and experience that benefits both the client and the artist. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Protect Your Bubble There was a time when Danielle realized that the people she was surrounding herself with were also influencing her decisions, but they were not actually people she wanted to spend time with. It’s important to pause and ask yourself about the people you have allowed inside your bubble. If they’re taking away your energy, then they’re not worth your energy. QUESTION Who are you allowing inside your bubble? Why?   Point #2: Be Open Danielle: Art is ever- evolving; it’s subjective. But you can always learn cool new tricks. If someone had some feedback for me, even if I didn’t agree with it, I would still try to be receptive and take something from it. Coach Ani: Our platform artists are successful, amazing artists who are always asking for feedback on their work. That is a huge mark of someone who wants to be better and values growth: someone who wants feedback. QUESTION How would your life improve if you were open to feedback?   Point #3: Respect the Reps As Danielle has put her work out there, she has come to realize there is always room for improvement. Even now in her position where her work is solid and her pictures are getting better and better, there are still some brands and salons she follows and gives them props for what they do. Danielle: Regardless of how good your work is, you have to have respect. On a business level, some salons are a little more ahead of the game than I am, and that they have more reps than I do. I’m always in the place of knowing I’m good, but having respect for others as well. QUESTION Where in your world are you not giving props to those who are ahead of you in the game?   Point #4: Teach Your Assistant Assistants are going to fuck some shit up. It’s just going to happen. Instead of yelling at or berating the assistant, it’s the artists’ job to guide and teach them. Danielle teaches her artists from day one that if an assistant fucks up on hair, it’s on the artist. “If you haven’t better directed them, then you’re a shitty teacher.” QUESTION How are you treating your assistant?   Point #5: Final Thoughts Coach Ani: I would consider where you sit: are you the one sitting in the back talking shit, or are you the one trying to create a culture where you want to build something? Danielle: Are you someone that cannot take constructive criticism, where your ego is so big that anytime anyone tries to help you-you emotionally close down? QUESTION What are you hearing and taking from these questions? Quote of the Week: “I think that people are either insecure or they feed off drama because they’ve decided that’s their new purpose or passion. Don’t be a mean girl; find another path or purpose.” — Danielle White “I don’t want all the friendships and relationships in my life to come together because of shit talking; I want them to be based on building something cool and amazing together.” –Anianne Rivera

Danielle and Coach Ani have a conversation about the future of BMS and NBR and what that looks like moving forward into 2019. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Results Matter Ani:  There are two kinds of people inside our educational training: those who are all in, and because of that are getting massive results, and those who want results but are not willing to put in the work and effort. Danielle:  I’m baffled by the students who come to the classes and get their certification, yet have nothing to show for it except the certificate, and then they become bitter towards us. QUESTION Where in your world are you uwilling to do the work but want the results?   Point #2: Clear the Chaos Ani : We were seeing all of sorts of problems inside of BMS so we decided to make some radically huge moves. Next year, we are only allowing 250 students inside of our BMS Mastermind. Danielle:  If we were already seeing the problems inside our network, what was the point of rolling another 300 in there to create more chaos? QUESTION Where in your world is it time to clear the chaos out of your life?   Point #3: Check the Ego Danielle:  To get good at something and to get better and better takes constant practice. A  great artist  will say this is good, what else can I improve on? A good artist will say I’m already the best. Ani:  Everybody has an ego. To succeed and to do the crazy shit we’re doing you have to have a little bit of an ego. It’s knowing when to calm it down and submit to the process and say, “I’m all in.” QUESTION Where in your world is it time to reel in your ego and go all in?   Point #4: Bow Out Gracefully   Ani:  It’s almost as if people need a justification for something; like they can’t just bow out gracefully but instead have to find something wrong that justifies their departure. Danielle:  If this is not your time, then just bow out gracefully. I respect your decision, just don’t be a fucking asshole about it. Move on, do your thing, use NBR. QUESTION Where in your world is it time for you to make some changes without becoming bitter towards those you are leaving behind?   Point #5: Building a Stronger Foundation Ani:  The way BMS works right now is not sustainable long-term. It has to have a solid, beautiful, rock hard foundation. We want to know that the 250 artists continuing forward in 2019 are good to go, they have a solid foundation of NBR and a solid WHY behind everything they’re doing. QUESTION Where in your world is time for you to step back and build a more solid foundation? Quote of the Week: “If you’re kicking back on the small things, then you’re never going to accomplish the big things. It always starts with the small things.” — Danielle White “Having thousands of students doing half-ass NBR doesn’t serve anybody. But having 250 students who are elite and amazing? That’s what makes the difference.” –Anianne Rivera

*This week's podcast is a special encore presentation of an episode that was originally published on June 12, 2018.* On the heels of a wildly successful BMS Convention, Danielle and Coach Ani are back in the studio having a candid conversation about Production in this week's episode of Big Money Stylist, which continues to top the charts as the #1 podcast in the category of Fashion & Beauty in iTunes. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PRODUCTION Point #1: Production = Action Coach Ani:  Production is doing the actual work that’s required in order to move forward. We love that you’re listening to us, but it doesn’t actually count as ‘the work.’ The work is what you do behind and in front of the chair to grow your business, not just listening to a podcast. Danielle:  Many people tell us how motivating we are, yet if you’re not actually doing the work, it doesn’t matter that we make you feel warm and fuzzy on the inside. A lot of people will tell me they’ve changed their mindset, yet you have to have the work to follow up with. QUESTION What does Production mean to you?   Point #2: The Choice Danielle:  BBMSCon 2 was so amazing and was filled with so much good insanity. I launched my brand seven years ago and didn’t really take it seriously until the last two years. I literally want to impact the entire industry. Coach Ani:  To think this all started with you, Danielle. We had 350 artists inside of one room to learn NBR and to learn business systems and processes – and this all started with you making one choice 7 years ago. QUESTION Looking back, what is one choice you have made that has entirely changed your life? Point #3: Reps Bring Success Danielle:  We can only teach what we have experienced. You have to be willing to put in the work. I used to be that asshole who thought that all I needed was a new camera lens, then I’d be an amazing photographer. That’s a starting point, but first, you have to actually commit, which is the biggest thing we stress at the events. You have to throw yourself in the mix and know that part of that is fucking it up, learning from that, and moving on. You can’t put a price tag on experience and reps. We always tell our students – just get some reps under your belt with NBR, marketing, and photography. QUESTION What one area of your life could use more reps? Point #4: Do the Work Coach Ani:  We’re not here to save you, we’re here to help and guide and push you. The path has been paved. There are so many people that have walked that path and have succeeded. There’s proof.  But if you have to be willing to do the work. Danielle:  You have to let go of your ego and submit to whoever the teacher is at that moment. If you’re taking a class and submit to the process, you will learn and grow more as an individual. You just will. I’m here, I’m going to do the work, I’m going to submit to the process, even when your ego steps in. If you submit, you will be successful. QUESTION What area in your life are you committed to doing the work consistently? What are the results you want to achieve in that area? Point #5: Grant Yourself Permission Danielle:  Once we saw the amount of work both of our businesses had done, we knew it was doable, but we had to give ourselves permission to say, “This is the new version of me, we’re not going back.” It forces you to level up your life even more. Ani:  I used to think how cool it would be to have a convertible and drive it up and down PCH. That’s all I ever wanted. I saw the Mazaradi, my dream car and I had this conversation with myself, “You can’t do that, that’s insane.” Then I said, “Wait, why can’t I? I work hard, I live by the beach, this is what I’ve always wanted, don’t I deserve it? Yes, you fucking do.” QUESTION What is something you need to give yourself permission to do? Quote of the Week: “When you’re put in a place where ‘it’s on me,’ I believe most people will rise. It’s crazy for me to think how unwilling we are as human beings to put ourselves in situations where we can rise, and step out of fear of failure.” — Danielle White “The life I lead now is such a reflection of the amount of work I put into everything.” –Anianne Rivera

Clear communication, structure, and leadership are some of the topics that Danielle and Ani take on inside of this week’s episode of the Big Money Stylist. Although it’s hard to put the CEO pants on if you’ve never actually been a CEO, learning to walk in another’s shoes is something we can all benefit from. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Don’t Cross the Line Danielle: I feel like I rode the friendship train out too long with no structure, so when I did try to lead, no one gave a shit; nobody respected me. What she has learned is the importance of establishing lines and defining roles inside of her business and her personal life, making certain not to overlap the two. QUESTION Where in your world is it time to establish lines and define roles? Point #2: Clear Communication During walk & talks and weekly team meetings, you are able to find flaws in the system and nip them in the bud instead of having them drag on and on. When you don’t have communication, stories are birthed, and from there, everybody assumes their story is true; feelings are hurt, people feel misunderstood, and it becomes a chaotic shit show. QUESTION As a salon owner, are there things weighing heavily on your shoulders that you’ve been avoiding discussing? Point #3: Contracts When it comes to signing contracts, some artists have this feeling of, “How  dare  you ask me to sign a contract! We’re friends! We had tequila one night!” One of the biggest parts of contracts that artists have a problem with are the non-competition and non-solicitation clauses which in reality, are in place to protect the business. QUESTION What are you doing to protect your business? Point #4: Risking All As a business owner, you take on ALL of the risk. You also pay for and provide  everything  for the artists who are working inside your salon. Putting yourself in the shoes of a business owner, how would you feel and react if one of your artists decided to leave, giving their number to all of your clients on their way out? QUESTION Where in your world are you taking all of the risk  and  are letting others take advantage of you? Point #5: Structure Danielle loves the freedom of being an artist, and also realizes that in order for her business to thrive, she can no longer fly by the seat of her pants. She has learned that she has to surrender a little and allow structure to come into play. There comes a time when you have to put your CEO pants on and make the hard decisions that have to be made. Ask yourself this question: If this was mine, what would I do? QUESTION As a salon owner, where have you been slacking and because of it, and things have gotten a little out of hand? Quote of the Week: “I’m putting my giant CEO pants on and moving forward. I will turn every fucking corner you put in my way.” — Danielle White “Things not being voiced creates resentment and hard feelings. There comes a point where you can’t even turn the corner because the sidewalk’s gone; it’s too late.” — Anianne Rivera

It’s the best of both worlds in this week’s episode of the Big Money Stylist where Lala Land Danielle and fact-driven Ani come together to have some candid conversations around the topics of entitled artists, being a business owner, and never giving up, even in your darkest hour. For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: # The Naive Asshole In a recent training inside of the BMS network, an artist revealed that she was the product of a walk-out inside of the salon she had been working in. Now that she is trying to start her own business, she realizes how much of an asshole she was. At one time, Danielle was also that naive asshole who didn’t have the respect for those who had blazed the trail before her. QUESTION How are you currently being a naive asshole? Point #2: It Takes Mad Skills While many think they have what it takes to be successful in business, oftentimes they lack many of the skills necessary to actually do the job that would make it successful. It’s the little things you don’t think about, plus you assume you’re just going to walk in and ‘own the world.’ It’s never as easy as you think, ever! QUESTION In what area do you know it’s time to increase your skill level? Point #3: Risk Takers People forget to put themselves in other people’s shoes and are so quick to judge, not realizing there are a lot of hard decisions business owners must make. They can gather opinions of others, but at the end of the day, the final say-so will  forever  fall on the shoulders of the business owners who are also the ones taking ALL of the risk. QUESTION Are you prepared to take on all of the risk inside your next business decision? Point #4: Change the Frame Many people equate change with betrayal, no matter how hard you nail it in that a business has to be successful, and that change is sometimes necessary for that success to happen. If something is not working, putting blinders on is not going to get the job done. A new frame must be established, and those who want to remain in the old frame and are unwilling to move forward with the new one, must be let go. QUESTION What new frame must you step into in order for you to move forward and progress? Point #5: Letting Go of the Noise Ani’s experiences over the past few months had thrown her into a state of chaos. She took a step back and found that it was necessary to drown out the opinions and voices of those who were influencing her in order for her to hear her own voice. Ani: Is that the person I’m going to be, that the minute it gets hard I give in? I give up? We’re all a little bit insane which is why we’re changing this industry. Inside of that, I  know  I am not done here. QUESTION Where in your world is it time to separate yourself from the influencing voices of others? Quote of the Week: “It’s in those dark moments where your true colors start to show up; where you decide you’re going to keep going even when you hit those hard corners.” — Danielle White “It’s going to get dark, it’s going to get hard, but don’t you dare give up!” — Anianne Rivera