BIG MONEY STYLIST

Still riding high from their recent events, Danielle and Ani celebrate their 100th episode of the Big Money Stylist podcast! Do you take the time to pause and look back at where you used to be versus where you currently are? If you don’t, then how will ever know where you’re headed? In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Work Less, Make More Danielle always pictured NBR as a tool to double and triple an artist’s income because she was able to do that herself working three days a week behind the chair, while also being a wife and mom. Her pitch? “Hey, enjoy life! And make great money doing it!” Artists often send screenshots of their earnings to Ani, showing comparisons of last yeas with income with their current income. The numbers are impressive! Recent messages have shown that artists inside of DKW Academy are doubling and tripling their income. One artist even quintupled her income! QUESTION What story do YOUR screenshots tell?   Point #2: Where Were You Last Year? Danielle: When I look back at how far we’ve come in a year, I feel more focused and clear. I feel stronger than ever knowing that what we’re doing matters, and also have a clear vision and path for what I want to do. If you can’t look at where you were, you don’t know where you’re going to go. Student-wise, there was a little bit of chaos last year with shit flying everywhere. “Fast forward to today, and 100% of our Mastermind students are going to be in the DKW Academy, “remarks Ani. “That tells me this is working!” QUESTION Where were you last year at this time?     Point #3: Certification DKW Academy no longer certifies artists for life like they used to. In the hair industry, many states do not require continuing education. You pay the fee, and you’re good to go, year after year, even if you haven’t spent much time doing hair. Even if you live in a state that requires continuing education hours, it doesn’t mean you’re getting top-notch, hands-on training. You can pretty much pay the fee, show up for some classes, and call it good, even if you’re fucking around on Instagram the entire time. QUESTION Do you go all in on life or do you tend to “fuck around on Instagram?”   Point #4: Trust the Process Dannielle: I see a lot of people focusing on and worrying about things that they shouldn’t be worrying about right now. They’re just not there yet. Why do you think ten steps ahead?” “Guess what. The person you’re going to be ten steps ahead is not even going to give a shit about the problems you currently face. Those problems are going to seem SO minute! Problems you thought were big won’t even be on your radar. You need to trust the process and trust your gut.” QUESTION Where is  your  focus?   Point #5:  Turning Points Ani: We are coming to the end of a decade. Ten years ago, I was a newly licensed nineteen-year-old baby. Danielle: I was a mom of one and doing hair extensions one day a week, making the same amount of money that my sister was making working three days a week. It was about that time I began taking it more seriously. Ani: 3 1/2 years ago, in 2016, I started doing BMS. I was 26 and still working two jobs seven days a week. I had been doing NBR for about a year. Nine months later, I hit $15k a month. About five months into BMS, I realized I didn’t need to be working two jobs anymore. QUESTION What were you doing ten years ago?   Quote of the Week: “If you can look back month-by-month or even week-by-week and figure out how to course-correct, that’s how you get HUGE results in your business. What if you had monthly and weekly targets, and you were constantly course-correcting based on those targets?” — Danielle K White “It’s so hard to gain perspective about how much you’ve accomplished if you’re not willing to look back.” –Anianne Rivera

New Episode! On the heels of two wildly successful back-to-back events, Danielle and Ani talk about what it takes to pull off events of that magnitude, how to handle the pressures of life and business, and why they do what they do. In Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Power Point #1: Let Them Go If someone on your staff isn’t working out, don’t hold onto them. There’s  never  a good time to let someone go or to move on. But when all is said and done, sometimes it can actually work out to be perfect timing. Danielle: “Don’t be held hostage by your employees. This can also relate to relationships. If you feel like you’re in a place where you “need” one another, that’s not healthy for your relationship. QUESTION Where in your world do you know it’s time to let go of someone or something? Point #2: Visionaries & Implementors As a visionary, Danielle needs to know just enough information to steer the ship, while Ani and Katie, as implementors, are all about the details. Many salon owners take the stance of “I’m just going to focus on the art and the hair and not worry about the numbers,” which can be completely detrimental to their business. QUESTION Which one are you? A visionary or an implementor?     Point #3: Help! null As business owners, you’ve got SO MUCH on your plate. It’s so easy to take on EVERYTHING. Even if you want help, it’s hard to let go and give some of the responsibility to others. When you experience shitty help, shitty help is worse than no help. It turns into babysitting, which requires more time and energy than it’s worth. You end up sacrificing more than you ever anticipated. QUESTION How can you relate to this? Point #4: Sinking Ship? Danielle: Sometimes there are areas of our life where the ship is sinking, and we think, “Oh, I’ve just gotta fight.” But if your ship has been sinking for quite some time, you’ve got to reevaluate. You’ve got to face the facts and the truth of your situation. You have to build yourself. Build YOU! The consequences of NOT building yourself has a trifecta effect. You won’t know the impact that you actually have the power to make on people unless you’re willing to take a look at yourself and build yourself QUESTION Where in your world is it time to face the truth & facts that you have been ignoring? Point #5:  Do It Scared Ani: There’s always going to be pressure in your life. There are going to be moments in your life where you’ll think, “I don’t know if I can actually do this.” It comes down to a moment of decision for yourself. You might be scared shitless, thinking, “I’m not confident, and I’m not 100% certain I can do this! But you know what? Fuck it. I’m not just going to try; I’m going to give this EVERYTHING I have.” QUESTION How can you apply this to your life? Quote of the Week: “If I can figure out how to do this while still being a mom, having family time, having a career, and enjoying life, I want other people to experience this, too. That’s when I launched NBR.” — Danielle K White “It fucking wrecks you! It throws your life upside down and has you questioning everything you’ve ever done in the most beautiful way that you could NEVER imagine!” –Anianne Rivera

  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROTECTION Point #1: Give & Take Anytime you make a decision, you’re going to receive feedback. Feedback can be a very beautiful thing and can come to you in the form of praise. It can also come in the form of persecution. Either way, you must be able to take a step back, be open to it, and ask yourself, “What is the lesson?” When you are open to constructive feedback that can serve you, things will improve and you will progress. The same holds true with being the one  giving  constructive feedback and having the courage to give it when necessary. QUESTION When you receive feedback, what is your normal go-to action? Do you defend and blame, or are you open to asking yourself, “What is the lesson?” Point #2: Oh, It’s Fine How often do we tell others, “Oh, it’s fine” when it really isn’t because we don’t want to complain or ‘rock the boat?’ All of those ‘oh, it’s fine’ moments stack on top of each other until you finally blow. And, guess what? It’s your fault. Ani: You can’t be upset with your clients for coming in on a Saturday when you  allow  them to come in on a Saturday. You can’t be mad at someone else for the choices and decision you make. QUESTION How often do you use the phrase, “Oh, it’s fine” when you know that isn’t the truth? Point #3: Poking Holes Whenever you make a life-altering decision, people are going to express an opinion…whether solicited or not. When they come at you with that ‘poke hole’ mentality, it will test how strong & confident you are in your convictions. It will either push you forward OR you’re going to let it get to your head and you will begin questioning your decision, putting yourself in a weakened, wishy-washy condition. Don’t go about making decisions with one foot in and one foot out. QUESTION Where do you currently have one foot in and one foot out? What can you do to change that? Point #4: Fear & Faith You’re always going to be afraid of trying something new and leaving what was comfortable behind. There will always be a fear attached to what could happen. There’s also a HUGE fear attached to failure and the fear of sucking & embarrassing yourself. When you make a decision to do something, you have to be confident in that decision. Yes, you’re going to be afraid. Yes, you may be a little unsure of what the hell you’re doing…and that’s ok. What you must have, no matter what, is faith: more faith in yourself than you have fear. QUESTION Where in your world are you letting the fear of the unknown keep you in a situation that has become way too comfortable for you? Point #5: Feedback Danielle: If you can’t take feedback, you can only get so good at doing your job behind the chair as an Artist. A lot of Artists will take feedback as an attack, or they will be embarrassed and get defensive. You have to be able to take feedback, even if you feel it’s from a nut case, and ask yourself where you could have improved. Approaching it with neutral energy instead of a defensive attitude will make all the difference. QUESTION How do you receive feedback as an Artist? What can you do to improve how you receive it? Quote of the Week: " I’m going to challenge all of you to stop putting one foot in and one foot out, and instead commit, make it happen, and then see what happens for you in your business and in your life." —  Danielle K White “Anytime you’re making a huge life decision or a decision that’s ‘out of the norm,’  you’re either going to hear praise or persecution. You just need to be confident in what you’re doing and have more faith in yourself than you have fear in the “what-if’s” of failure. — Anianne Rivera

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..Production Point #1: Invest in Yourself Ashlee is an independent educator who has been traveling the world teaching for the past five years. She loves teaching people who invest in themselves and who are excited to learn and grow. Before that, she was an in-salon educator for ten years. “I was coming back to the salon super passionate to share these ideas, and what I had learned. I would have girls hungover or girls not wanting to be there. It was free; they felt coerced to be there and didn’t value it.” QUESTION Where in your world do you find yourself constantly giving to others who don't value you or your message? How is that working for you? Point #2: Expand Your Capacity Ashlee: I like this idea that our life is like a wheel. Sometimes you’re going to get a flat tire, but that doesn’t mean you can’t pump it back up and keep going. Ani: I see hear artists who say, “I don’t know if I can do this!” Yes, you can. You have to push past that capacity and know that you can do more. QUESTION Where in your world do you want to expand your capacity? Point #3: Day By Day null Danielle: You need to take things one day at a time. If I look at goals that I want to happen at this time next year, I immediately close down and get overwhelmed, and I feel like I’m drowning. A lot of women will worry about things six months into the future, but I tell them they don’t have to worry about them right now because they’re not facing those things right now. Just worry about the problems that are right in front of you. QUESTION What can you do to focus more on what’s in front of you?   Point #4: Don’t Stop When you give people a tool that can double their income, it changes lives, and it changes families. Years ago, when Danielle came home exhausted, juggling motherhood and work, she didn’t know if she could continue on. A voice came to her and said, “You’d be selfish to stop.” “I think we tend to come through and do things when there is more on the line. With each kid, my time got that much more valuable. As educators, we don’t realize how many people were inspiring. I can still be a mom and at the same time, teach and be passionate about hair.” QUESTION Who has inspired you to become a better artist? Point #5: Priorities Danielle: It comes down to prioritizing your time in order to create that balance. You have to learn how to prioritize your time based on what fucking ship is sinking. Ani: Nobody has any fucking free time for anything. You MAKE fucking time. You make time for business, you make time for partnerships, you make time for filming, and you make time for your actual partner. You make time based on what is a priority. QUESTION Where in your world do you know it’s time to re-visit your priorities and course-correct? Quote of the Week: “The more we share our stories, the more we can evolve and level up our capacity, and figure out how to balance life productively.” —  Danielle K White “Prioritize, prioritize, prioritize! If it’s not important, if it’s not encouraging you, and if it’s not pushing you forward, fucking cut it out of your life and move on!” — Anianne Rivera

  For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..POWER Point #1: Born to Leap! Why are we so scared to step into the unknown even when we’re already in a scary or uncomfortable place? We’ll take so much pain before we let go and step into the unknown. We’re built to survive, so jumping into the unknown is how we can give ourselves -and human nature – more credit. When you take that leap, you’re not just going to lay down and die; rather you’re going to fight to succeed. It’s crazy, though, how many years people will hold themselves hostage to situations that they don’t want to be in and where shit hasn’t changed for years. QUESTION Where in your world do you know it’s time to take a leap, but your fear has paralyzed you? Point #2: But…What Happens If I Leave? When it comes to artists, there are so many who continue working at a salon even though they absolutely hate everything about it – the vibe, the aesthetics, the owner – and they know that they should leave. But then they question what will happen if they do leave? There are situations where you might have to take a step back before you take a step forward which can also scare people from ultimately taking that leap forward. We begin listening to the voices in our head that are saying things like, “Why would you let go of that security?” But if you’re unhappy, in feeling safe, it’s costing you so much more QUESTION How do you respond to the voices in your head? Point #3: You Got This! Anytime you decide to take a leap into the unknown, most likely you’re going to experience feelings of fear and anxiety, and it can be really stressful. The decision to move forward doesn’t always come easily. When Danielle finds herself in situations where she feels almost beaten down – and physically & emotionally exhausted – a higher power will come to her with the message, “You got this! QUESTION How have you experienced this in your life? Point #4: One Foot In, One Foot Out Many artists aren’t able to make the commitment and take the leap. They hang on to what’s comfortable or have a hard time letting go and end up keeping one toe in the water, even sometimes holding down two to three jobs because they’re unable to let go completely. Ani has been one to jump off the cliff and just go for it, which is one of the reasons why she is able to learn and grow so quickly. “I’m one of those people who will have 500 questions about something to make sure I have everything correct in my head before I commit to something.” And then she takes the leap. QUESTION Where do you currently have one foot in and one foot out? Point #5: One Moment of Bravery Ani: Sometimes all we need is one moment of bravery – a fuck it moment. That could mean taking five minutes to write your letter of resignation from a job that you fucking hate or a salon you don’t want to be at. It literally only takes one moment of bravery to hit the send button. Danielle: I think the older we get, the more set in our ways we are. It’s even harder if you’re married or if you have children where there’s more riding on the line. We seem to stop taking risks as adults and think we have too much to lose, But in reality, we have too much to lose by NOT taking the leap QUESTION Where in your world do you know that by taking one moment of bravery it would shift the course of your life? Quote of the Week: “ A s sess the cliff. How much time do you have  before  you actually jump off the cliff? Are there some steps you can take that would make that jump seem safer?” —  Danielle K White “Don’t be reactive, be  proactive . Don’t just wait for something to happen to you; make moves beforehand. Life does not have to happen to you; you can create  whatever it is you want in life.” — Anianne Rivera