Creative Juice

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists...
 
In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling!
 
If you're thinking about hitting refresh on your ads, this episode is packed with advice will stop you from shooting yourself in the foot!
 
DISCOVER:
Why Tampering With Successful Ad Campaigns Is A No-No
How To Maintain Campaign Success While Experimenting
What Resetting An Ad Means For Your Optimization And Learning
Why Social Proof Amplifies Your Ads Over Time
How To Avoid Mistakes In Managing Ad Performance
What Smart Pivots Look Like When Changing Up Your Ad Copy
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Are you juggling too much to focus on what actually matters in your music career?
 
In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art!
 
Whether you're looking to hone in on what matters most for your career or get a peek behind the scenes of artist management, Will shares a ton of gold in this episode!
 
DISCOVER:
Why Your Music Is Still The Most Important Part Of Your Career
How To Build A Strong Connection With Your Fans
Why Mailing Lists Are Your Secret Weapon
How Will Built A Career From Musicianship To Management
What Lessons Nothing More Can Teach You About Fan Engagement
Why Authenticity In Art Overcomes Any Hurdle
What Role Merch Plays In Building A Fan Community
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Nothing More on Instagram
Follow SiM on Instagram
Follow Ankor on Instagram
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense...
In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans!
If you're ready to take monetization steps in your music career, this episode will give you a strategy that you can actually use today!
DISCOVER:
How To Calculate Your Revenue From Merch Sales
What Steps To Take To Create Offers For Your Fans
How Small Scale Actions Can Boost Your Bottom Line
What It Takes To Overcome Barriers In Revenue Generation
How To Leverage Entrepreneurial Thinking In Your Music Career
Why Direct Fan Engagement Is The Key To Sustainable Profits
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...
 
In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!
 
If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!
 
DISCOVER:
How To Plan Your Music Marketing With Just Four Dates
Why Creating Your Own Holidays Can Boost Your Sales
What To Do If You Only Have One Product To Sell
Why Frequency Matters More Than Perfection
How Smart Scheduling Can Make Sales More Predictable
What An "Always On" Approach Means For Your Career Success
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year...
 
In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product!
 
If you're ready to make your marketing efforts more consistent and less chaotic, this episode is will help you unlock a year-round promotional strategy!
 
DISCOVER:
How To Plan Your Music Marketing With Just Four Dates
Why Creating Your Own Holidays Can Boost Your Sales
What To Do If You Only Have One Product To Sell
Why Frequency Matters More Than Perfection
How Smart Scheduling Can Make Sales More Predictable
What An "Always On" Approach Means For Your Career Success
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!