EP392: Common Mistakes We Find In Artist Websites (And How
Your website isn’t just for photos, your logo, and a bunch of links for fans to listen, it's a central place for fans to take a next step with you... In this episode of Creative Juice, Jack and Circa break down the essentials of artist websites and the common mistakes to avoid when building yours! Learn about the hidden strengths of your website and the strategies you should implement to transform it from a useless landing page into a powerful part of your marketing! Whether you're launching a new website or revamping your current site, this episode will guide you in avoiding the mistakes tons of artists make! DISCOVER: - Why Your Website Is More Than Just A Digital Business Card - How To Make The Most Of Your Website's Real Estate - What Common Website Mistakes Artists Make - How To Entice Fans With Compelling Opt-ins - Why Tracking And Data Collection Are Essential For Growth - How The Right Tools Can Boost Your Site's Effectiveness - What It Means To Align Your Website With Fan Intent And Behavior RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
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23:27
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23:27
EP391: Learning About Music Marketing From The Ground Up
Finding solid music marketing advice feels like searching for a needle in a haystack these days... In this episode of Creative Juice, Jack and Circa tackle the evolving challenges artists face in filtering through the noise of the music marketing landscape! Learn about the roots of Indepreneur's approach to teaching business marketing in the music industry, how to identify genuinely helpful information, and where the industry is heading with new strategies and tools! If you're tired of sifting through misinformation and you're ready to learn marketing that works, this episode will guide you toward real results! DISCOVER: - Why Most Music Marketing Tools Don't Live Up To The Hype - How The IndieFounder Coaching Program Transforms Artists' Careers - What Separates Gimmicks From Strategies - When To Trust Marketing Advice And Avoid The Red Flags - How Information And Knowledge Flows At Indepreneur - Why Understanding Business Fundamentals Is Essential For Artists RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
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53:47
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53:47
EP390: A Case Study On Artist Collaboration
Ever feel like collaborating with other artists is more trouble than it's worth? It might be time to rethink that... In this episode of Creative Juice, Jack and Circa dive into the power of artist collaboration and how it can be a game-changer for your music marketing! Learn about expanding your reach and maximizing the impact of your collaborations beyond just making music together! If you're ready to leverage the full potential of partnerships in your music career, this episode will show you the opportunities you can't afford to overlook! DISCOVER: Why Thinking About Collaboration As A Business Decision Isn't Selling Out How Sharing Your Audience With Other Artists Can Double Your Reach What Makes Brand Collaborations A Goldmine For Musicians Why Artistic Integrity Can Get In The Way Of Practical Success How To Start High-Value Collaborations With Local Fashion Brands When Collaborating Turns Into Creating A New Business Ecosystem
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27:35
EP389: Dealing With Burnout In Your Music Career
Feeling burned out in your music career? What if it's not burnout you're feeling, but something else... In this episode of Creative Juice, Jack and Circa take on burnout in music careers and tips for dealing with it! Learn about how what we label as "burnout" might actually be frustration due to lack of progress or enjoyment, and why the framework you use to view your energy and tasks can ultimately change how you work! Whether you're feeling overwhelmed or just looking for ways to beat the daily grind in your music biz, these insights will keep you on track with your career goals! DISCOVER: - Why Burnout In Music Might Just Be A Myth - How To Manage Your Energy Daily - What Tactics Can Help Artists Avoid Feeling Overwhelmed - How Setting A Long-Term Goal Changes Your Daily Focus - Why Feeling Engaged In Your Work Eliminates Exhaustion - How Sidequests Can Benefit Your Creativity
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EP388: Data We Actually Use In Artist Music Businesses
“Data” gets thrown around like a buzzword in the music industry… but what data actually matters when you're building your music business? In this episode of Creative Juice, Jack and Circa unpack the specific types of data we use every day working with artists and bands! Learn how to use the two most impactful data sets, core metrics data and audience data, to make smarter decisions with your fan base and your music marketing strategy! If you've ever felt overwhelmed by analytics or unsure what numbers to pay attention to, this episode will help you focus on the data that actually drives growth! DISCOVER: What Core Metrics You Should Track Across Content, Email, And Offers Why Subscribers, First-Time Customers, And Repeat Buyers Tell The Story Of Your Business How To Use Location Data To Make Touring Decisions What Makes LTV Useful (And When It Doesn’t Matter Yet) How Privacy-First Is Impacting Business Growth Why Marketers Say “Those Who Can Spend The Most To Acquire A Customer Win” How To Avoid Being Misled By Vanity Metrics What Balance Of Clarity And Persuasion Gets Fans To Take Action RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Join Us In The Indepreneur Discord Server! Looking to expand your team or need marketing help? Apply to work with IndieX!
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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