EP370: 3 Split Tests To Perform across Your Music Marketing
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow! DISCOVER: What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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22:12
EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career! If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using! DISCOVER: What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy" Why Researching And Modeling Successful Content Can Set You Up For Success Why Focusing On Performance-Driven Content Is The Right Move How Streaming Numbers Serve As A B2b Metric What It Means To Syndicate Your Successful Content How To Pivot Your Song Selection And Marketing Strategy Post-Virality What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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1:00:42
EP368: Features, Benefits, and Storytelling To Your Fans
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look... In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric! If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time! DISCOVER: How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing How Her Approach To Email Marketing Changed Leading Up To The Release Why You Should Focus Your Music Releases On Your Fans What Crowdsourced Content Does For Fan Engagement Why Music Might Be The Loss Leader In Your Business RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP286: Dollars, Percentages, and Why Artists Stay Poor Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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31:12
EP367: AI, Music Law, and What Artists Should Know with Ryan Schmidt
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists... In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork! If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field! DISCOVER: Why Understanding Music Law Is Crucial For Artists In 2025 How AI Is Changing The Legal And Ethical Landscape Of The Industry What Separates A Good Deal From A Bad One What Sam Altman’s Comments On US Copyright Laws Mean Which Legal Basics Artists Absolutely Must Get Right RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Follow Ryan on Instagram at @ryanschmidt.esq Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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1:06:20
EP366: Following Up With Your Fans To Move Your Career Forward
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists... In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support! If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away! DISCOVER: What Most Artists Miss In Their Abandoned Cart Automations What Makes Winback Strategies So Powerful For Your Bottom Line How Incremental Changes Improve Your Overall Marketing Strategy What To Include In Your Post Purchase Emails To Make Your Fans Love You Why Follow Up Is The PERFECT Place For Your Exclusive Content How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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