Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens. In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away! If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen! DISCOVER: What The Three Ways To Grow Your Music Business Are And How To Use Them Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans How 20% of Your Customers Could Be Responsible for 80% of Your Income What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved Why Your Marketing Should Repel The Wrong People To Attract The Right Ones RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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30:47
EP372: Turning Your Fans Into Customers
Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career... In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way! If you’ve been wondering how to turn all that attention you’re getting into real revenue, this episode will give you offer ideas to get you started! DISCOVER: How To Create Offers That Feel Natural To You And Your Fans Why Live Shows Are A Great Catalyst For Turning Fans Into Customers What To Do After Viral Growth To Capture And Convert New Audiences How To Use Tripwires To Get Your Fans To Buy Why Building Simple Sales Systems Now Will Help As Your Audience Scales RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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25:58
EP371: Timing Your Calls To Action With Your Fans
Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all! In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn’t enough, and how to shift from content mode to offer mode without losing momentum! If you've been putting off launching your first product or promotion because you're unsure if it’s “the right time,” this episode will give you the confidence and strategy to move it forward! DISCOVER: Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes When To Start Planning Your First Call To Action Once Your Attention System Is Working How To Set Expectations For Your First Offer (Or Your Next One) What To Do When The Path To Monetization Feels Slow Or Painful Why Taking Cues From Other Artists May Be Holding You Back What Types Of Monetization Paths You Can Explore RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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31:54
EP370: 3 Split Tests To Perform across Your Music Marketing
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow! DISCOVER: What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns Why Open Targeting Can Actually Work Better With High-performing Content How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think) Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement How To Use Split Testing To Improve Your Music Marketing Over Time RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
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22:12
EP369: If You Have Less Than 1000 Fans Online, Do These 3 Things
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists... In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career! If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using! DISCOVER: What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy" Why Researching And Modeling Successful Content Can Set You Up For Success Why Focusing On Performance-Driven Content Is The Right Move How Streaming Numbers Serve As A B2b Metric What It Means To Syndicate Your Successful Content How To Pivot Your Song Selection And Marketing Strategy Post-Virality What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO EP198: How As December Falls Sold Out Their UK Tour (Case Study) Looking to expand your team or need marketing help? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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