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How To Protect The Ocean

Andrew Lewin
How To Protect The Ocean
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  • How To Protect The Ocean

    Why YouTube Might Be the Future of Ocean Science Communication

    2026-08-13 | 22 min.
    YouTube has quietly become one of the best platforms for ocean science communication, and in this episode Andrew breaks down exactly why. Fresh off yesterday's 2,000-episode milestone and the new Pisces Oceans licensing agreement, Andrew explains why he's diving back into YouTube after stepping away last spring, including the launch of a brand new daily show, Ocean Decoded Live.
    Andrew walks through his own history with video, from the early days of Speak Up for Blue TV through burnout, a rebrand, and now a fresh start under Ocean Decoded. He breaks down why YouTube's search-driven discovery beats subscriber-driven platforms for reaching new audiences, how B-roll and AI-assisted visuals solve the storytelling limits of audio-only podcasting, and why going live and unscripted brings back an authenticity that AI-written scripts were starting to erode.
    The episode closes with a practical look at YouTube's two-tier Partner Program, how the ad revenue and fan-funding splits actually work, and two real-world case studies in ocean science: Kristian Parton's Shark Bytes channel and KPassionate's marine mammal content. Andrew also previews tomorrow's interview with Amy Weldon of Blue Collar White Coats and shares where you can catch him talking workflow at IMCC8 in Edinburgh this November.
    Takeaways:
    YouTube is search-driven rather than subscriber-driven, which makes it a strong discovery platform for niche science content
    Andrew is relaunching Ocean Decoded Live, a Monday–Thursday livestream (expanding toward Friday) at 4 PM Eastern covering ocean news
    YouTube's Partner Program has two tiers: 500 subscribers unlocks fan funding (memberships, Super Chats), 1,000 subscribers plus 4,000 watch hours or 10 million Shorts views in 90 days unlocks full ad revenue
    Standard ad revenue splits 55% creator / 45% YouTube; Super Chats, Super Stickers, and memberships split 70% creator / 30% YouTube
    Going unscripted and live restores authenticity that Andrew felt was eroding when he leaned too heavily on AI-written scripts
    Kristian Parton's Shark Bytes and KPassionate are cited as examples of ocean science creators building sustainable income on YouTube
    Andrew will be discussing content workflow at IMCC8 in Edinburgh, Scotland, November 13–17, 2026
    Support Independent Podcasts: https://www.speakupforblue.com/patreon
    Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca

    Connect with Speak Up For Blue
    Website: https://bit.ly/3fOF3Wf
    Instagram: https://bit.ly/3rIaJSG
    TikTok: https://www.tiktok.com/@speakupforblue
    Twitter: https://bit.ly/3rHZxpc
    YouTube: www.speakupforblue.com/youtube
  • How To Protect The Ocean

    Episode 2000: TV Offers, Job Offers, and a Major Announcement

    2026-08-12 | 28 min.
    Today marks episode 2000 of How to Protect the Ocean, and Andrew is taking a break from the usual format to look back at how this show came to be. From an accidental start in 2010 to a name change driven by search engine optimization, to over 3 million downloads across 11 years, this episode traces the full arc of the podcast's history.
    Andrew also opens up about how podcasting reshaped his career. What started as a side project outside of work hours led to TV documentary appearances, podcast hosting offers including a multi-year run on the Toronto Zoo podcast, and eventually the job offer that became his dream role. Along the way, he helped launch an estimated 20 to 25 other podcasts, including Beyond Jaws, the shark science show he co-hosts with Dr. David Ebert.
    The biggest news of the episode is the announcement that How to Protect the Ocean is now officially licensed to Pisces Oceans, the same organization where Andrew now works as their ocean communications manager. He explains why this partnership matters, what it means for the quality of future episodes, and how it sets up a bigger ocean impact going forward, including the launch of new shows across the Pisces podcast network.
    Takeaways:
    How to Protect the Ocean began as Speak Up for Blue in 2010, later became Speak Up for the Ocean Blue for SEO reasons, before settling on its current name
    The show has generated an estimated 3 million downloads over 11 years of consistent publishing
    Andrew has helped launch an estimated 20 to 25 podcasts, including Beyond Jaws with Dr. David Ebert
    Podcasting led to TV documentary appearances, podcast hosting offers, and ultimately Andrew's current role at Pisces Oceans
    How to Protect the Ocean is now officially licensed to Pisces Oceans, with the goal of improving show quality and increasing ocean impact
    The Pisces network is expanding to include Ocean Leaders podcast and Polar Bears and Flip Flops with Angelo Villagomez [VERIFY]
    Ocean Decoded Live continues weekdays at 4 pm Eastern on YouTube
    Support Independent Podcasts: https://www.speakupforblue.com/patreon
    Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca

    Connect with Speak Up For Blue
    Website: https://bit.ly/3fOF3Wf
    Instagram: https://bit.ly/3rIaJSG
    TikTok: https://www.tiktok.com/@speakupforblue
    Twitter: https://bit.ly/3rHZxpc
    YouTube: www.speakupforblue.com/youtube
  • How To Protect The Ocean

    The Power of Podcasting for Ocean Science Communication

    2026-08-11 | 16 min.
    Podcasting has been part of Andrew Lewin's life for 11 years, and in this episode he explains why he thinks more people working in ocean science and conservation should be doing it too. He walks through what makes long-form audio and video different from the short clips discussed in yesterday's episode: the ability to sit with complex topics, tell a full story, and reach an audience that's multitasking, whether they're walking the dog, working out, or gardening while listening.
    Andrew gets specific about what podcasting actually requires. He covers how titles and the first several seconds of an episode function as the hook, why podcast search and discovery lag behind YouTube's, and why algorithms on platforms like Spotify and Apple Podcasts make organic growth slow. He's also direct about monetization: there's no creator fund, sponsorships have to fit your brand, and building a loyal audience takes years, not weeks. (Note: the specific reach and market-size figures cited in this episode should be verified before publishing.)
    The throughline is that podcasting isn't a shortcut to reach or income. It's a long game that builds authority, opens doors, and gives ocean science a format built for depth. Andrew shares how the show helped him land his role at Pisces Oceans, and closes with practical advice for anyone considering starting a show: listen first, differentiate your angle, and don't worry about equipment before you worry about your message.
    Takeaways:
    Long-form podcasting allows for depth and storytelling that short-form content can't accommodate
    Titles and the opening hook (roughly the first 10 seconds) heavily influence whether a new listener stays
    Podcast discovery and algorithms lag behind YouTube's searchability
    Monetization in podcasting is slower and less structured than other content platforms; sponsorships need to align with your brand values
    Building a loyal, engaged audience takes years of consistency, not virality
    Differentiating your podcast's angle matters more than competing head-on with existing shows in your niche
    Equipment is a secondary concern; message clarity comes first
    Support Independent Podcasts: https://www.speakupforblue.com/patreon
    Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca

    Connect with Speak Up For Blue
    Website: https://bit.ly/3fOF3Wf
    Instagram: https://bit.ly/3rIaJSG
    TikTok: https://www.tiktok.com/@speakupforblue
    Twitter: https://bit.ly/3rHZxpc
    YouTube: www.speakupforblue.com/youtube
  • How To Protect The Ocean

    Short-Form Content for Ocean Awareness: What Actually Works

    2026-08-10 | 21 min.
    This week on the How to Protect the Ocean podcast, Andrew kicks off a science communication series exploring how ocean advocates can spread awareness across every major content format. Today's episode digs into short-form video: TikTok, Instagram Reels, and YouTube Shorts, and what it actually takes to make original content work when you're used to talking for an hour, not ninety seconds. Andrew is candid about his own struggle with the format, since most of his short-form output today is repurposed podcast clips rather than content built for the platform from the ground up.
    The conversation covers what separates a scroll-stopping short from one that gets skipped: a hook in the first one to three seconds, one idea per video, native casual style over polished production, readable captions, and consistency over perfection. Andrew points to Christian Parton's Shark Bites and KPassionate as creators doing this well across YouTube, TikTok, Instagram, and Twitch, and explains how the algorithm on platforms like TikTok now prioritizes watch time and virality over follower count, meaning a single video from a small account can outperform everything else in a creator's catalog.
    The episode closes with a candid look at monetization: what TikTok, YouTube Shorts, and Instagram Reels actually pay per view [VERIFY figures before publishing], why the real money in short-form tends to come from brand sponsorships, affiliate codes, and funneling viewers to a long-form platform or Patreon-style support, and why short-form works best as an entry point rather than a destination. This is the first episode in a week-long arc on science communication formats, building toward Friday's interview with Amy Weldon of Blue Collar White Coat.
    Takeaways
    Short-form content needs a hook in the first one to three seconds or the algorithm moves on
    Stick to one idea per video, delivered in one to three minutes
    Native, casual, direct-to-camera style tends to outperform overly produced content
    Captions matter because most viewers watch with the sound off
    The algorithm rewards watch time and virality over follower count, so small accounts can go viral
    Consistency over perfection is what builds a following over time
    Short-form monetization pay rates are modest [VERIFY]; real income tends to come from sponsorships, affiliates, and funneling to long-form or Patreon-style support
    Short-form is best used as an entry point into a creator's larger body of work, not the destination
    Support Independent Podcasts: https://www.speakupforblue.com/patreon
    Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca

    Connect with Speak Up For Blue
    Website: https://bit.ly/3fOF3Wf
    Instagram: https://bit.ly/3rIaJSG
    TikTok: https://www.tiktok.com/@speakupforblue
    Twitter: https://bit.ly/3rHZxpc
    YouTube: www.speakupforblue.com/youtube
  • How To Protect The Ocean

    The Electric Boat Revolution Is Here

    2026-08-07 | 57 min.
    Electric boating is having its Tesla moment, and few people understand that shift better than Alexandre Mongeon, CEO and co-founder of Vision Marine Technologies. Andrew sits down with Alexandre to trace his path from importing speed boats in Montreal to building the electric outboard systems now powering boats across North America. Along the way, Alexandre shares how a chance meeting with Olympic sailor and boat designer Ian Bruce set him on the road to electric propulsion, and how a rental-to-sale showroom model in Newport Beach, California, turned a small hobby business into a NASDAQ-listed company.
    The conversation covers the real tradeoffs of owning an electric boat, from quieter rides and instant torque to range anxiety that Alexandre says almost never becomes a real problem on the water. He also breaks down why big outboard manufacturers have been slow to go electric, what it took to validate the technology with McLaren Engineering, and how Vision Marine used a record-breaking electric race boat to prove the technology could outperform gas power head to head. The episode closes on a topic close to the podcast's heart: Vision Marine's partnership with ocean conservation organization 4ocean, and why quieter boats matter for the marine mammals sharing the water with us.
    Whether you are a lifelong boater curious about going electric or just interested in how a niche technology scales into a real industry, this conversation offers a grounded look at where boating is headed next.
    Takeaways
    Electric boats trade gas fumes and engine noise for instant torque and quiet, social rides on the water
    Range anxiety is rarely an issue in practice, since most boaters travel under nine nautical miles per outing
    Vision Marine's acquisition of Nautical Ventures gave it its own dealership and service network across the US
    A specially built electric race boat has outpaced its gas-powered Mercury counterpart on the same hull
    Quieter electric motors mean less underwater noise pollution, which matters for marine mammal communication
    Big outboard manufacturers have been slow to go electric because switching from combustion engine production is costly and complex
    Vision Marine's partnership with 4ocean has funded ocean cleanup work tied directly to boat sales and rentals
    Website: https://visionmarinetechnologies.com/
    Support Independent Podcasts: https://www.speakupforblue.com/patreon
    Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca

    Connect with Speak Up For Blue
    Website: https://bit.ly/3fOF3Wf
    Instagram: https://bit.ly/3rIaJSG
    TikTok: https://www.tiktok.com/@speakupforblue
    Twitter: https://bit.ly/3rHZxpc
    YouTube: www.speakupforblue.com/youtube
Fler podcasts i Natur
Om How To Protect The Ocean
Dive into the Depths: Join Andrew Lewin on 'How to Protect the Ocean' – Your Gateway to Exclusive Ocean Insights! Explore the latest, uncharted realms of ocean science and conservation that you won't find anywhere else. Andrew takes you on an inspiring journey to uncover the hidden gems of oceanic discovery and initiatives. Tune in to discover how you can transform your life for a better ocean, one episode at a time. The How To Protect The Ocean is your resource to keep you informed on the latest ocean news; teach you how to speak up for the ocean; and, how you can take action to live for a better ocean. There is so much information on the ocean and the issues that are affecting it that it can be difficult to find optimism in the future of the ocean. Climate change, overfishing, plastic pollution, water pollution, and coastal development have altered the ocean in ways that have negatively changed the way we use it. The repercussions of climate change, including the ominous specter of rising sea levels, the relentless march of warming ocean temperatures, and the ominous shadow of ocean acidification, have not only altered the very fabric of our coastlines but have also conjured fiercer storms and summoned floods with growing frequency. The fossil fuel industry may whisper in your ear that the situation is insurmountable, an inescapable fate. However, this podcast is here to unveil a different narrative, one that empowers you to take action. It illuminates the path to change by casting your vote for leaders committed to implementing climate-rescuing policies and by offering invaluable insights into how each of us can shrink our individual carbon footprint. The grim reality of overfishing casts a long shadow, fueled by governmental shortcomings in the stewardship of both commercial and recreational fisheries. Within the delicate balance of our oceans, every fish population possesses a threshold - a point at which the relentless harvest of fishermen begins to erode their numbers. The management of these aquatic resources is a formidable task, as the elusive currents of the sea often defy easy tracking. Furthermore, the menace of illegal, unregulated, and unreported (IUU) fishing looms large in many nations, adding to the crisis. Yet, a glimmer of hope shines through the depths. A beacon for responsible consumption emerges in the form of seafood programs, guiding conscientious individuals toward choices that safeguard our oceans. By heeding these programs, you not only savor the delights of sustainable seafood but also become an informed guardian of marine ecosystems. The relentless scourge of plastic pollution has unleashed an epidemic of death upon the denizens of our oceans. It's a ruthless killer, claiming the lives of hundreds of thousands of marine mammals, majestic sharks, grandiose fish, gentle sea turtles, and the graceful sea birds that soar above. The malevolence of this crisis knows no bounds, with microplastics infiltrating even the remotest depths of the ocean and etching their presence along every coastline. To mount a defense against this ecological cataclysm, the clarion call for action echoes on the international and national stages. It beckons governments far and wide to adopt resolute policies, wielding the power to outlaw the menace of single-use plastics and demanding the meticulous detoxification of our supply chains. In this grand battle to safeguard our seas, the fight against plastic pollution knows no borders. The ominous specter of water pollution looms large, a consequence of our thoughtless disposal into the arteries of our planet – our streams, rivers, lakes, and oceans. This callous act reverberates, sending shockwaves through the intricate ecosystems of our coastal havens, where the likes of coral reefs, resilient mangroves, and swaying seagrasses thrive. But alas, this intrusion is not benign; it bears the capacity to corrode and dismantle these vital sanctuaries, the very lifeblood of countless fish and the steadfast guardians of our vulnerable shorelines. Yet, amidst the unsettling tide of pollution, there emerges a ray of hope. Through individual resolve and visionary government policies harnessed with cutting-edge technology, we can stem this toxic deluge. Water treatment systems stand as stalwart guardians, armed with the ability to sift out the insidious nutrients that fuel destructive algal blooms. The power to heal our waters and preserve the sanctity of our coastal treasures lies within our grasp. Coastal development, driven by human desires to construct homes or fortify the shoreline against erosion, represents a significant intervention in the natural order. Yet, these changes, while initially confined to the coastal zone, often send ripple effects that extend far beyond their original boundaries, casting a shadow of unintended consequences. The repercussions of altering coastlines resonate through interconnected ecosystems, occasionally triggering a cascade of events that can inflict profound harm on distant areas. In doing so, this well-intentioned transformation can unwittingly imperil the lives and livelihoods of communities residing in the wake of its impact. It is a stark reminder that our actions along the coast carry a profound responsibility, not just to the immediate environment but to the greater web of life and society that depends upon it.
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