The 18th podcast features the wonderful Oskar Lübeck, Founder / Chief Creative Officer of Bold Scandinavia, the international brand consultancy which unites strategy, creativity and design to create meaningful impact.We talk about Oskar's journey into design which began unexpectedly during his military service, where creativity became an escape from structure. Inspired by Swiss typography and timeless logos, he pursued studies in Gothenburg, Japan, New York, and London, culminating in a master’s degree in typography at Central Saint Martins.After stints at Pentagram and Brand Union, he returned to Stockholm to found Bold, a branding agency now celebrating its 15th anniversary with studios across Scandinavia and a new London studio. Under Oskar’s leadership, Bold has grown from a small studio into an 80-person agency known for its strategic creativity, collaborative process, and Scandinavian clarity. Highlights include the award-winning Mojang Studios rebrand, which evolved into a full franchise identity for their number one game, Minecraft. Oskar’s approach balances storytelling, strategy, and joy in the creative process championing kindness, curiosity, and psychological safety as essential ingredients for bold design.
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Episode 17 — Tom Hingston
This episode was recorded at Tom’s London studio, a beautiful space that perfectly reflects the creativity and craft of his team’s work. As always, we begin with Tom’s journey into design before diving into the story behind his iconic Massive Attack cover a piece that remains as striking and relevant today as when it was first released.We hope you enjoy listening.
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Episode 16 — Tom Crabtree
In this episode Create Great, I catch up with Tom Crabtree Co-founder & Creative Director of his studio Manual, Tom reflects on the studio’s ethos and origins. We speak candidly about the studio’s evolution, from early experimental projects to more refined, purpose-driven work. We hope you like this episode, thanks for taking time to listening.
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Episode 15 — Tyler Eide
Welcome to Episode 15 of the Visuelle: Create Great podcast. It’s been a little while since our last episode, but I promise this one is well worth the wait.In this episode, I chat with Tyler Eide, Principal Creative Director of Parker Studio, which he founded in 2018. Based in Seattle, Tyler shares his journey into design, the influences that shaped his path, and as always we touch on a few recurring themes like soundtracks, Sonic, and AI.I hope you enjoy the episode.
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Episode 14 — Mark Bloom CoType
In this, the 14th episode of Create Great, I catch up with Mark Bloom, founder of CoType Foundry and Mash Creative. We talk about his journey into design, setting up CoType Foundry as well as his prized 1971 Mini, rave flyers and more.
Welcome to ‘Create Great’. This podcast series features conversations with creative people from different backgrounds, from different disciplines and different schools of thought. This podcast is hosted by David Bennett, Creative Director at OPX Studio & Visuelle. The best creatives will always strive to create something great, and we delve into how they go about this, what it means to them, their clients. This is a chance to explore what drives these talented individuals (and their studios) to create great.
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