The Mind Behind with Business and Dreams

Make sure to get your tickets here for our Summit on November 6 at Oscarsteatern in Stockholm, where Sara will be one of our speakers!

We are so grateful to have had Sara Norrbom as our guest on today’s podcast episode! Together with Susanna Moen, Sara founded Womensync, one of Sweden’s largest communities dedicated to female health and hormonal well-being.

Today, Womensync offers a range of products, including creatine, electrolytes, skincare and supplements and has also published a book. But it all started with an idea.

Sara and Susanna, who have been best friends since high school, wanted to make knowledge about female health and hormones more accessible. Having gone through their own journeys of understanding their bodies and improving their well-being, they realised there was a lack of accessible information in this area. They wanted to change that by creating a space where women could learn more about their bodies and gain a better understanding of their health.

What started as an idea between two best friends has since grown into a thriving community and a successful, growing business.

In today’s episode we talk about:

Going from an idea to building a successful business
What it’s like working with your best friend
How to adapt your business when becoming a mother (something Sara and Susanna experienced at the same time)
How Sara learned to listen to herself and let go of being a “good girl”
The book that changed Sara’s life
Her favourite affirmation

Follow @womensync to learn more about their journey or explore their products on the Womensync website.

If you want to hear more from Sara, make sure to get your ticket here⁠ to our Summit on November 6 at Oscarsteatern in Stockholm, where she will be one of our speakers!

Thank you Sara for joining us on the podcast and sharing your inspiring journey!

We are so excited that the Business & Dreams Summit is getting closer! Make sure to get your ticket for November 6 at Oscarsteatern here.

In today’s episode, we share our main takeaways from our Summit speakers. On November 6, hundreds of women will take over Oscarsteatern for a day filled with inspiring speeches, meditations, performances and concrete tools to grow your business.

We have now recorded podcast episodes with almost all of our Summit speakers (with one more being recorded this week!) and in this episode, we share some of the biggest insights and lessons we have taken away from these conversations.

A few things we talk about:
Why you should create a 10-year plan

Why indecision is worse than even making the wrong decision

A concrete habit of writing down your wins

How to keep going in the face of challenges

The importance of support

Why relationships are everything

Here are the speakers:
🌟 Linnéa Kornehed Falck - Founder of Einride, one of Sweden’s unicorn companies valued at over $1 billion. Listen to her episode here.
🌟 Marianne Lehikoinen - Built a €1 million company and founded Finland’s largest business education company. Listen to her episode here.
🌟 Katarina Blom - Award-winning psychologist whose TEDx talk has been viewed more than 5 million times. Listen to her episode here.
🌟 Sanne Josefson - Founder of Sanne Alexandra and Empower Her, inspiring more than 200 000 women online. Listen to her episode here.
🌟 Sara Norrbom - Co-founder of Womensync, one of Sweden’s leading women’s health brands. Episode is coming soon. Make sure to follow and support Womensync meanwhile.

Thank you so much for listening to this episode! DM us at @businessanddreams if you have any insights or takeaways from the episode - we would love to hear from you.

P.S. Don’t forget to get your Summit ticket here!

If you want to join Business & Dreams Summit on November 6 where Marianne will be one of our speakers, make sure to get your ticket ⁠⁠here⁠⁠.
In this episode we’re so excited to have the amazing entrepreneur and bestselling author Marianne Lehikoinen as our guest.
Marianne built her company Smart Mentoring from scratch into a million-dollar business. What started as a solo business with no capital or industry connections grew into a highly systemized, seven-figure company with over 1000% growth in its third year. Today she has helped more than 600 coaches, consultants and service-based entrepreneurs build premium businesses.
And alongside everything she has built, Marianne is also a mom of two.
What makes Marianne’s story so interesting is that behind the business growth is just as much personal growth. We talk about the importance of investing in yourself, challenging the beliefs that hold you back and learning to think bigger about what’s possible.
We explore whether growth is really linear and what it looks like to do the inner work while building a business. We talk about writing a #1 Amazon Best Seller book, surrounding yourself with the right people and why building a strong team, delegate and let go can be such an important part of creating both a successful business and more freedom in your life.
We also talk about:
Building a million-dollar business from scratch

The mindset behind 10X growth

Why growth isn’t always linear

Turning personal growth into business growth

Breaking through limiting beliefs

The routines and habits that keep Marianne focused

Building a team and creating more freedom

Making difficult decisions as an entrepreneur

Learning to distinguish between intuition and fear

And a little preview of what Marianne will be speaking about at the Business & Dreams Summit

We really recommend reading her book, Breakthrough.
If you want to connect with Marianne, you can find her on Instagram @mariannelehikoinen & LinkedIn Marianne Lehikoinen
Thank you for listening to this episode!
Feel free to DM us on @businessanddreams on Instagram if you got any insights from it!
P.S. If you want to hear more from Marianne, make sure to get your ticket to Business & Dreams Summit on November 6 where Marianne will be a speaker. You'll find all the information here.

If you want to join Business & Dreams Summit on November 6 where Linnéa will be one of our speakers, make sure to get your ticket here.
In this episode we’re so excited to have the incredible entrepreneur and tech founder Linnéa Kornehed Falck as our guest.
Linnéa is the co-founder of Einride, the Swedish tech company Since its founding in 2016, Einride has grown into a billion-dollar company with major global customers. In June 2026, Einride went public on Nasdaq in New York at a valuation of $1.35 billion, marking a transforming the freight industry through electric and autonomous transport. major milestone in the company’s journey from Swedish startup to publicly listed global tech company.
Today she’s also building Navisalma combining her background in design, technology and entrepreneurship.
What makes Linnéa’s story so interesting is not just what she has built but how she thinks about designing a life and a career. She’s ambitious and driven by building but also intentional about the life she wants alongside that ambition.
In this episode we talk about having a vision for where you want to go without knowing exactly how you’ll get there.
We also talk about showing up when the next step isn’t obvious and one of the questions so many ambitious women face: can you build a big career, have a family and create a life you genuinely love without having to choose?
We also talk about:
Why having a clear direction is more important than knowing exactly how to get there
How to trust the process when you can’t see the whole path yet
Thinking in systems and being driven by building
The difficult decisions you have to make as an entrepreneur
Building a life where family and career can coexist

If you’re someone with big dreams, this is an episode you don’t want to miss.
Thank you for listening and we hope you enjoy this conversation with Linnéa as much as we did!
P.S. If you want to hear more from Linnéa, we have good news: she will be one of our speakers at the Business & Dreams Summit on November 6. Make sure to get your ticket here.

In today’s episode, Vendela shares 5 questions to ask yourself before making a big decision. This episode is perfect if you’re currently at a crossroads and not sure whether you want to say yes or no to something.

Being a strong decision-maker is one of the most important skills in business. When you learn to listen to your intuition and make decisions faster, you start making progress much faster. Thank you so much for listening to this episode!

P.S. If you’re curious to learn more about our coaching program Business & Dreams Academy join our waitlist ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. You can also DM us “BDA” on Instagram at @businessanddreams.