S02/E04 - How SNASK Built a Creative Empire Without Playing by the Rules
From zero agency experience to global design legends, Erik and Freddie of SNASK have built one of the boldest, loudest, and most unforgettable creative studios in the world – and they did it all by breaking the rules.
In this episode of CAPTN OffScript, we head to Stockholm (via pink offices and sarcastic banter) to hear how SNASK became a creative cult favorite by rejecting the clean, gray minimalism Sweden is known for. From beer-fueled branding gigs to Grammy-winning music videos, they’ve proven that being loud, opinionated, and a little weird can take you a very long way.
We talk about what it really means to build a creative business with integrity: staying true to your voice even when clients want you to tone it down, handling the judgment and trend-chasing of the design world, and growing a studio that’s just as serious about fun as it is about professionalism.
This episode is filled with stories you won’t hear anywhere else – the origin of ShowerBeer, how they accidentally became video directors, why Erik only flies short distances, and how their talks turned into rock concerts. It’s a hilarious, unfiltered, and inspiring look into what happens when you build your brand around who you are instead of who the industry wants you to be.
Whether you’re a brand builder, creative misfit, or just someone who feels allergic to corporate blandness, this one is for you.
🎧 Real creatives. Real stories. Real lessons.
Welcome to CAPTN OffScript.
⸻
🔗 Full show notes & episode transcript: https://captnoffscript.com/s02-e04-how-snask-built-a-creative-empire-without-playing-by-the-rules
📺 Watch the full episode on YouTube:
https://youtube.com/@captnoffscript
📸 Follow us on Instagram:
https://instagram.com/captnoffscript
✨ Subscribe for new episodes every week on CAPTN OffScript – where bold creatives share real stories, honest lessons, and unexpected paths to success.
--------
58:33
--------
58:33
S02/E03 – From Ponies to a 7-Figure Brand: Kristy Campbell’s Journey to Pink Pony Creative
From galloping around the backyard as a pony-obsessed kid to running a globally recognized creative studio, Kristy Campbell is living proof that embracing your weirdness can lead to wild success.
In this episode of CAPTN OffScript, Kristy shares how she turned a 100-day design challenge into Pink Pony Creative, a bold and playful brand that’s now a 7-figure business. We dive into what it really takes to grow a creative studio - balancing motherhood, managing a remote team, building strong systems, letting go of ego, and becoming a four-time Adobe MAX speaker.
This one’s for the designers, the founders, the late-night creators, and anyone ready to build something their 10-year-old self would be proud of.
🔗 Full show notes & episode transcript:
https://captnoffscript.com/s02-e03-from-ponies-to-a-7-figure-brand-kristy-campbells-journey-to-pink-pony-creative
📺 Watch the full episode on YouTube:
https://youtube.com/@captnoffscript
📸 Follow us on Instagram:
https://instagram.com/captnoffscript
✨ Subscribe for new episodes every week on CAPTN OffScript – where bold creatives share real stories, honest lessons, and unexpected paths to success.
--------
54:05
--------
54:05
S02/E02 - The Current State of Design - Part 2
In this episode of CAPTN OffScript, I continue the conversation with James Martin (Made By James), James Barnard, Angela Lyons, and Jennifer Taback to explore how AI is transforming the creative industry. We discuss the difference between generative and assistive AI, the ethics of AI-generated design, and how technology is changing creativity, sustainability, and workflow. Jennifer shares an Indigenous perspective on digital stewardship, Angela examines the environmental impact of AI, and we all reflect on why human taste, intuition, and authenticity will define the future of design. Honest, thought-provoking, and deeply relevant – this is the conversation every designer should hear.
--------
43:01
--------
43:01
S02/E01 - The Current State of Design - Part 1
In this Season 2 opener of CAPTN OffScript, I bring together four leading creatives from around the world to explore the current state of design. The industry has shifted dramatically over the past two decades – from the fall of print and the rise of digital platforms to the emergence of AI and the constant pressure of personal branding. This roundtable is all about pulling back the curtain on what it’s really like to navigate the creative field today, with all its opportunities and challenges.
I’m joined by James Martin (Made By James), James Barnard, Angela Lyons, and Jennifer Taback as we talk about how careers evolve, why niching too early can be risky, and what it means to stay authentic in a world built on highlight reels. We dive into the struggles young designers face, the lessons learned over decades in the industry, and the mindsets that help us keep going. This is Part 1 of a two-part conversation, with Part 2 releasing on October 8th – honest, unfiltered, and inspiring, it’s the kind of discussion every creative needs to hear.
--------
47:23
--------
47:23
50. Season Finale: Thank You, See You Soon
Fifty episodes. Countless lessons. One unforgettable season.
In this special finale of Season One, I look back on the wild, inspiring, and emotional journey that has been The Type Convo. From honest chats and surprising insights to creative breakthroughs and personal stories, this season has been so much more than I ever imagined.
I take a moment to thank every guest by name – from Liz Mosley and Alex Center to James Martin, Martina Flor, and so many more – each one left their mark and helped shape this space into something truly meaningful.
And while this is a goodbye-for-now, it’s also a promise: Season Two is coming, with deeper questions, new voices, and conversations that go way beyond the usual design talk.
Thank you for listening, sharing, and supporting this podcast. Whether you’ve been here from the start or just tuned in last week, I’m so grateful for you.
Take care, enjoy your summer – and see you soon.
CAPTN OffScript (previously The Type Convo) is where bold creatives go unscripted.
Hosted by Alen, a type designer and creative founder behind SilverStag Type Foundry, the podcast dives into real, raw conversations with the people behind the work. Designers, founders, illustrators, storytellers, and makers who’ve carved their own paths.
No scripts. No filters. No fluff. Just honest talk about creativity, imposter syndrome, reinvention, burnout, breakthroughs, and everything in between.
New episodes weekly. Come aboard and go OffScript.
Sverige