Smell Ya Later

We have Bryson Ammons and Eddie Hodges, founders of Alloy Studio, on this episode to talk about creating an independent fragrance brand in NYC, how creative rules everything they do, and celebrating queer and black identity via fragrance.
We also have an exclusive sniff at their newest releases: Faux and Luster, the duo that makes up their Afro-disiac collection!
[What we smell like today: Kylie Cosmic Intense, Dancing Gnarly Vines]

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We haven't done one of these in a while — it's a listener Q&A episode in which we address your queries about fragrance and non-fragrance related things like: how to blind buy "successfully," how to display your perfumes in a non-tacky way, how to tactfully tell someone they stink, where all this perfume hype culture is going, any former guests we'd love to have on again, the most repulsive scent, and more interpersonal anecdotes to further our parasocial relationship!
[What we smell like today: Hawthorne Phantom Melon, Coach Dreams Starlight]

Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :)

🌐 Find more info, episodes, and merch at Smellyalater.live

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater, and we may respond on a future episode.

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Is it peaking? That's what the rumors (industry insights) say, but based on what we've been seeing, the fraghead community is very much so cooking.
[What we smell like today: Maison d'Etto Macanudo, Anti Nashi Toro]

Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :)

🌐 Find more info, episodes, and merch at Smellyalater.live

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

📱 Follow us on Instagram @smellyalater.mp3

💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

Are we psychic? According to the history....... not no. Every year, we have a stab at what we can expect to smell in the coming year's forecast, based on current trends, emerging trends, the thousands of PR emails we receive trying to make [redacted] happen, and what we've been seeing and smelling on the streets. And most of the time, we are correct! Consider this a free seminar on fragrance marketing and trend forecasting.

[What we smell like today: Krigler Velvet Night 76, Maison D'Etto i-Dream]

Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :)

🌐 Find more info, episodes, and merch at Smellyalater.live

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

📱 Follow us on Instagram @smellyalater.mp3

💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)

Every year, we review our favorite smells that launched into the world in the last 12 months, broken down by such innovative categories as "best body mist," "Best candle," and "best body product smell..." you get it. Here's a tight, correct list of our favorite new smells born in 2025.

[What we smell like today: Imaginary Authors Yesterday Haze, Dancing Scorched Wood]

This episode is sponsored by Cécred (hurray!) Use code SMELL20 to enjoy 20% off the Clarifying Shampoo & Scalp Scrub and Hydrating Shampoo at Cecred.com. 

Shop our 👚 NEW MERCH👕 now available on our website. It's very cute, very cool, and we made it especially for you :)

🌐 Find more info, episodes, and merch at Smellyalater.live

☎️ Leave us a voice message on the SYL Hotline at Speakpipe.com/smellyalater and we may respond on a future episode.

📱 Follow us on Instagram @smellyalater.mp3

💌 Leave a comment in our Spotify episode prompts and/or a (nice) review wherever you stream (⭐️⭐️⭐️⭐️⭐️ only)