Design Better

There’s something magical about the Vestaboard: it’s a physical, split-flap display connected to the internet that displays missives and useful information with a charm that we love. The Vestaboard in our kitchen greets our family with the family schedule for the day, riddles, updates from our favorite sports teams, and the best/worst dad jokes. Everyone who visits our house is amazed by it.

Vestaboard is the vision of Dorrian Porter, and has its origin story in a Parisian train station. A few years ago, we had Dorrian Porter on the show to tell us about Vestaboard, and since then, we’ve become even bigger fans of the product. We keep spotting them in the wild, from coffee shops in Savannah to airport storefronts in Minneapolis.

Dorrian is back to tell us about the Vestaboard Note, a smaller, more affordable, and more versatile version of the original that went from basic prototype to Red Dot Award winner in about a year — a story that starts, believe it or not, with tariffs.

We talk about what it’s like to build a hardware company through supply chain disruptions and trade wars, why Dorrian keeps betting on the consumer market when the easier path might be B2B, and how Vestaboard is finding its way into classrooms, baseball stadiums, and a bar in Northern California born out of a community recovering from wildfire.

We also dig into the tension between nostalgia and innovation — Dorrian’s honest about the fact that split-flap displays attract people who love vintage and transportation, but his ambition goes further than retro. He wants to build products that pull meaningful content out of our phones and into the physical spaces where we actually live together.

This is a special sponsored episode of Design Better, and we’re happy to share it because Vestaboard is a brand we truly love. Their mission to inspire and connect people resonates with us, and we think it will with you, too.

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There’s currently a waitlist for the Vestaboard Note. But as a Design Better listener, you can head over to vestaboard.com/designbetter to skip the waitlist and receive a special offer.

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When Tina Roth Eisenberg moved to New York in 1999 as a new designer, she kept asking herself the same question: where are my people? Eighteen years ago, she answered it by starting Creative Mornings—a free breakfast lecture series that has since grown into what she describes as the world’s largest face-to-face creative community: 252 cities, 70 countries, and more than a thousand volunteers gathering with around 25,000 people every month. Or, as she puts it, “church for creativity.”

Visit our Susbtack for bonus content and more: https://designbetterpodcast.com/p/tina-roth-eisenberg-creative-mornings

But Creative Mornings is just one thread in Tina’s story. She’s the voice behind Swiss Miss, the beloved design blog she’s kept up for 21 years; the founder of FRIENDS, a creative coworking community in Brooklyn; and the creator of Tattly, the designer temporary tattoo company that started as a joke and turned into a business.

In our conversation, Tina shares what she’s learned about building communities that scale on trust rather than control, why she measures success in “return on friendship,” and how playful side projects increase “the surface area for luck to find you.” We also talk about commitment as a creative practice, raising creative kids, and why she believes the future isn’t lonely—it’s hyperlocal.

Bio

Tina Roth Eisenberg is a Swiss-born, Brooklyn-based designer and serial founder—though many know her simply as "swissmiss," after the design blog she started in 2005 as a personal visual archive, which grew into a popular design journal drawing an average of a million unique visitors a month. Raised in Speicher, Switzerland, and shaped by Swiss design (and, as she puts it, a lot of fresh mountain air), she completed her design studies in Geneva and Munich before moving to New York in 1999. She is the founder of CreativeMornings, the world's largest face-to-face creative community, with monthly talks in 252 cities across 70 countries; the founder of Tattly, the designy temporary tattoo company; co-creator of the to-do app TeuxDeux; and founder of FRIENDS, a creative coworking space in Brooklyn. She lives in beautiful Fort Greene, Brooklyn, with her two children, Ella and Tilo, who teach her about current memes and TikTok.

Books & Links mentioned:


CreativeMornings.com


Creative Quests, Sam Furness


Dark Forest,Yancey Strickler


Nanowrimo


Swissmiss


Yancey Strickler: Creative Mornings talk from May 2025


Vacation With An Artist


Creative Mornings Field Trips


Creative Morning Clubs


The Serviceberry: Abundance and Reciprocity in the Natural World

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Paul Ford likes to call himself a “fun Cassandra” — someone who, like the priestess in Greek mythology, sees trouble coming, but unlike her tries to make the warning as entertaining as possible. He’s the writer, developer, and co-founder of the tech agency Aboard who saw Claude Code drop last November and immediately understood it was going to change everything — while finding, to his surprise, that most people around him simply weren’t seeing it that way.

This is a preview of a premium episode. Find the full interview on our Substack: https://designbetterpodcast.com/p/paul-ford

That same instinct is what drew him into AI early. Where others hedged, Paul dove in — vibe coding nonstop, running full enterprise subscriptions for his entire team, and building in earnest. But he’s not a fanboy. He’s a critical optimist who believes something important is happening, while holding equal concern about the companies pushing it, the students expected to learn from it, and the decades of hard-won knowledge that might be quietly evaporating in the rush.

Paul is also an English major who sold an agency, a developer who thinks in prose, and a father of 14-year-old twins — one of the most multi-disciplinary thinkers we’ve had on the show. He won the National Magazine Award for writing an entire issue of Bloomberg Businessweek dedicated to explaining programming to a mass audience — a 38,000-word essay called “What Is Code?” A regular contributor to Wired and published in The New Yorker and MIT Technology Review, he’s one of the rare writers who can make the inner workings of software feel urgent and human.

He’s exactly the kind of thinker this moment needs: someone who can write code and read the room, and who cares about quality as much as velocity. He can also make you laugh while explaining why you should probably be a little worried.

Bio

One of the world’s leading technology thinkers, Paul Ford has written about the way that software works for dozens of publications like Wired, Businessweek, and the New York Times, including his National Magazine Award–winning Bloomberg cover story “What Is Code?” After years of writing about technology, Paul decided to do something about it, co-founding Postlight and Aboard to help deliver quality products to the people who need them.

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As the United States approaches its 250th anniversary, the Constitution remains the most consequential document in American life — and more people are reading it than ever. But pick up almost any commercial edition and you’ll find the same thing: small type, no imagery, nothing that invites you in. Jessie McGuire noticed this too.

Find bonus content and more on our Substack: https://designbetterpodcast.com/p/jessie-mcguire

Every copy her studio ordered looked identical — dense, utilitarian, forgettable. So they redesigned it. They printed thousands of copies, donated them to New York City schools, and invited designers like Milton Glaser and Seymour Chwast to create posters for each amendment in the Bill of Rights. That project became a turning point — not just for the studio, but for how they think about what design is actually for.

Jessie is Managing Partner of Thought Matter, the independent design and creative studio that just won the 2026 National Design Award for Communication Design from the Cooper Hewitt, Smithsonian Design Museum — the field’s highest national honor. It’s an award that recognizes not a single project but a decade of practice, and Thought Matter’s practice has been built around a bold idea: that imagination is a radical act.

A Salvadoran-American designer, New Yorker, and mother of two, Jessie brings a perspective shaped by navigating spaces that weren’t always designed for her. She teaches entrepreneurship at Pratt, mentors emerging designers, and leads a studio that works with cultural institutions, nonprofits, and commercial brands — all grounded in the belief that design is civic infrastructure, a tool for helping people see themselves as participants in shaping the world around them.

In this episode, Jessie talks about the origin of the Constitution project, what it means to fund the work you actually want to talk about, why she thinks scale and speed aren’t serving us, and why sitting down to make something with your hands — like the beaded bracelets she makes with her kids — still matters.

Bio

Jessie McGuire is Managing Partner of Thought Matter, the independent design studio that won the 2026 National Design Award for Communication Design from Cooper Hewitt, Smithsonian Design Museum — the field’s highest national honor. She leads the studio’s strategy and long-term vision, working with cultural institutions, nonprofits, and commercial brands on work grounded in the belief that design shapes what people believe.

A Salvadoran-American designer and mother, Jessie is committed to expanding who gets to lead in the design industry. She teaches entrepreneurship at Pratt Institute, lectures on design as civic infrastructure, and mentors emerging designers. Before Thought Matter, she worked in-house at Kimberly-Clark and led projects for multinational brands. She holds a BFA from Pratt Institute and an MPS in Branding from the School of Visual Arts.

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Premium Episodes on Design Better

This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). Premium subscribers also get access to the documentary Design Disruptors and our growing library of books. New premium subscriber benefit: we’ve launched a private Slack workspace…join now to connect with designers, product leaders & creative practitioners in our community.

And get a behind-the-scenes pass to every episode with The Roundup, where each week we bring you insights and actionable tactics from recent episodes.

You’ll also get access to our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. And subscribers at the annual level now get access to the Design Better Toolkit, which gets you major discounts and free access to tools and courses that will help you unlock new skills, make your workflow more efficient, and take your creativity further.

Upgrade to paid

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a preview of a premium episode. To listen to the full thing, visit our Susbtack: https://designbetterpodcast.com/p/colin-fisher

In jazz, there’s a concept called minimal structures — a rhythmic framework, a harmonic pattern, an implied order of solos. Just enough to hold the band together, but plenty of space for autonomous creativity. It’s a useful lens for thinking about how any team works, and it comes directly from today’s guest.

Colin Fisher was a professional jazz trumpet player before he became one of the leading researchers on group dynamics. He’s now an Associate Professor of Organizations and Innovation at University College London, with a PhD in Organizational Behavior from Harvard, and his new book is The Collective Edge. In it, he makes a case that we systematically underestimate the role groups play in every breakthrough we celebrate.

We love stories about lone geniuses — Newton, Einstein, Miles Davis — but when you peel back almost any one of them, you find a group behind it. We just tend to forget that part, because our brains are wired to remember heroes, not ensembles. Ask everyone on a six-person team how much credit they deserve for the group’s output, and one study found the total came to 235%.

In this conversation, we get into why teams are 6.3 times more likely than individuals to produce breakthrough work, why the sorting hat in Harry Potter is actually the series’ true villain, and why 84% of managers try to coach their way out of team problems when the real fix is structural. We also talk about the dangers of using competition to motivate creative teams, why the ideal team size hovers around 4.5 people, and what it would take to pull our increasingly individualistic world back toward something more collective — without tipping into the other extreme.

Bio

Colin M. Fisher is an Associate Professor at University College London’s School of Management and the author of The Collective Edge: Unlocking the Secret Power of Groups (Avery/Penguin Random House), translated into ten languages. His research on group dynamics, creativity, and improvisation has been published in top academic journals and featured in BBC, Harvard Business Review, NPR, Forbes, and The Times. Before earning his PhD in Organizational Behavior from Harvard, Colin was a professional jazz trumpet player and longtime member of the Either/Orchestra. He lives in London with his wife and two children, and can sometimes be found sitting in at jazz jams around the city.

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