The Music Industry Podcast

We break down why algorithms matter more than followers and how artists convert short-form views into real streams. We share a practical plan to hook fast, iterate in public, build aesthetics that stop the scroll, and push momentum to Spotify.

• difference between TikTok reach and Instagram connection
• why followers matter less than watch time and comments
• how to hook in three seconds and sustain attention
• visual pacing, angle changes, and on-screen action
• outsourcing small tasks to save time
• using trial reels and public iteration safely
• the rise of high-aesthetic, social-first video
• planning one shoot to create 10–40 clips
• boosting near-winners with small ad spend
• turning social proof into Spotify momentum
• staying authentic over AI gimmicks
• using stories to build daily loyalty

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The twins offer invaluable insights about content creation, brand partnerships, and songwriting sessions, including their recent collaboration with an undiscovered 19-year-old vocalist they found randomly on TikTok Live. This conversation isn't just for aspiring influencers or musicians, it's for anyone interested in the realities of building a sustainable creative career in today's digital landscape. Listen and discover how Max and Harvey have maintained their signature "organized chaos" approach while evolving from social media creators to legitimate musical artists charting in the dance music scene.

The Music Industry Portal:
https://www.musicindustryportal.com/

Adam Stanley is a top music industry accountant from SLRV based in London.

You can check out more here:
https://www.srlv.co.uk/

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