Building Blockbuster Brands (w/ Greg Logan) | Ep 372
What if your brand could capture attention like a Hollywood blockbuster?
In this episode of The Futur Podcast, Chris Do sits down with Greg Logan—founder of Narrativity and author of Creating a Blockbuster Brand—to unpack how the world’s most successful movies can teach us how to tell unforgettable brand stories.
Greg explains why the Hero’s Journey works every time, how to define your brand’s quest, and why storytelling—not facts—drives human decision-making. He also shares his four-day process for helping companies transform from forgettable to unforgettable.
Whether you’re a creative entrepreneur, marketer, or business leader, you’ll walk away with practical storytelling frameworks that help you stand out, connect emotionally, and build a brand people love.
What you’ll learn in this episode:
Greg Logan’s 3 rules of storytelling
How Hollywood formulas apply to brand storytelling
Why stories are more persuasive and memorable than facts
The Hero’s Journey explained (and how to adapt it for business)
How to avoid the “we’re amazing” trap in branding
Defining your brand’s quest and why it matters
Greg’s collaborative process for crafting blockbuster brands in just 4 days
Timestamps
(0:00) Three Rules of Storytelling
(1:05) Greg Logan’s Background & Narrativity
(2:28) What Hollywood Teaches About Branding
(5:03) The Hero’s Journey Explained
(7:35) Why Humans Are Wired for Stories
(10:20) Why Brands Misuse Storytelling
(12:28) Hollywood Formulas Applied to Business
(14:35) Why Founders Struggle with Their Own Story
(15:56) Greg’s Four-Day Branding Process
(16:36) Defining a Brand Quest
(17:52) Real Brand Quest Examples
(19:34) Emotional Clarity vs Jargon
(20:26) Chris Do’s Quest Example with Greg
(23:21) Helping Creative Entrepreneurs Create Their Future
(29:45) Genre, Enemy, and Superpower in Branding
(33:10) Building Stories Collaboratively with Clients
(38:00) Quests That Resonate with Audiences
(44:00) Chris Do’s Brand Quest Reframed
(49:10) Final Takeaways: Turning Brands into Blockbusters
Learn more about your ad choices. Visit megaphone.fm/adchoices
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51:01
The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371
In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind internet personas, the realities of creative entrepreneurship, and how storytelling unlocks influence.
From building his agency out of a New York apartment (and sleeping in the office) to helping others reframe their own narratives, Sun shares the pivotal moments that shaped his career—including how his wife Gigi helped turn a struggling business into a thriving one.
They explore the tension between craft and commerce, emotional thinking vs. structure, and what it really takes to raise your prices, trust your gut, and teach others to say “I never thought of it that way.”
Whether you're building a brand, running a creative business, or trying to find your voice online, this episode is a masterclass in owning your story—on and off camera.
Timestamps:
(00:15) Internet Personas vs. Real Life: Who Is the Real Sun Yi?
(03:00) From Freelance to American Red Cross: Building an Agency from Scratch
(10:50) The Gigi Effect: How Business (and Marriage) Saved the Company
(22:00) Leadership, Loyalty, and Letting Go in Business
(30:20) Why Sun Doesn’t See Himself as Creative—and Why That’s His Superpower
(38:05) The Mechanics of Storytelling: How to Make People Say “I Never Thought of It That Way”
(44:00) Myth-Truth Sandwiches, Logic Traps, and Reframing Beliefs
(47:20) Da Vinci, Multidisciplinary Thinking, and Finding Your Niche
Check out today's guest, Sun Yi:
Sun's Instagram: https://www.instagram.com/sun.yi/
Sun's YouTube: https://youtube.com/c/sunYiCo/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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50:19
How to Choose the Right Clients w/ Jodie Cook | Ep 370
In this episode, I sit down with Jodie Cook—entrepreneur, author, and powerlifter—for an unfiltered conversation on building an agency that fits the life you want to live.
From rabbits, deer, and elephants to whales and dolphins, we unpack how to categorize clients, know which ones to pursue, and why chasing the wrong type can leave your business overrun, exhausted, or stuck.
Timestamps:
(0:00) Intro
(1:46) What Are Deer Clients
(3:29) Cost of Too Many Smalls
(5:04) Landing Big Brand Whales
(6:34) When Big Clients Overwhelm
(8:52) Whales vs Third-Bid Time Wasters
(10:48) Dolphin Clients Explained
(12:37) Client Budgets & Competition
(14:17) Moving Up to Bigger Accounts
(16:02) Jumbo Smalls Drain Resources
(17:32) Revenue vs Profit Truth
(19:19) Avoiding Shiny Object Syndrome
(20:51) Chasing Big Clients Anyway
(22:59) Creative Agency Lessons
(36:27) Power of Niching Down
(38:15) Mid-Sized Clients’ Sweet Spot
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://jodiecook.com
https://coachvox.ai
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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40:17
Chaos, Creativity, and the Soul of Print w/ Marvin Scott Jarrett & Chris Ashworth | Ep 369
In this analog-meets-now episode, Chris sits down with legendary publisher Marvin Scott Jarrett and visionary designer Chris Ashworth to revisit the bold, rebellious energy of the 90s print scene—and why it still matters in today’s algorithmic world.
From their game-changing days at Ray Gun to their latest creative collaborations, the trio unpacks how embracing imperfection, trusting your eye, and responding to constraints can unlock true creative breakthroughs. They explore the tension between ego and vision, the power of physical media, and whether AI can ever really replicate soul.
This is a conversation about art, anarchy, and finding flow—no matter the tools.
Timestamps:
(00:13) The Legacy of Ray Gun and Reuniting After 15 Years
(03:00) The Birth of Marvin Magazine and Celebrating Music’s Old & New Guard
(06:13) Experimental Design, Mini Posters & the Evolution of Ashworth’s Process
(09:21) Creating Without Repetition: Rules, Response, and Visual Chaos
(14:36) David Carson, Bowie, and the Fax Heard ’Round the Design World
(23:08) AI, Flow State, and Why Soul Still Matters in Creative Work
Check out today's guests, Marvin Jarrett Scott & Chris Ashworth:
Marvin's Instagram: https://www.instagram.com/marvinjarrett/
Chris' Instagram: https://www.instagram.com/ashworthchris/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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30:06
The 3 Stories You Must Tell to Build Your Brand | Ep 368
We all know we should tell better stories—but how do you do it when you’re creating business content, not writing a novel?
In this solo episode, Chris Do breaks down the YOU + POV framework for storytelling, showing creators, entrepreneurs, and thought leaders how to share stories that make their content unforgettable.
If you’ve ever felt like your content blends into the noise, this episode will teach you how to share stories that connect—and why they’ll make your brand stand out.
Timestamps
(00:00) – Why Storytelling Is the “Operating System” of the Human Mind
(00:57) – Building a Personal Brand That Attracts Opportunities
(01:40) – Finding “You”: The Hardest Step in Storytelling
(04:00) – Your Vibe Attracts Your Tribe: Matching Style to Audience
(05:00) – Discovering Your Backstory & Cultural Currency
(06:05) – The Inciting Incident: The Moment Your World Changes
(07:00) – The Defining Moment: Becoming Who You’re Meant to Be
(08:11) – Star Wars, Spider-Man, and the Power of Classic Story Arcs
(12:03) – Building Content Around Your Unique YOU + POV
(13:38) – Why Contrarian Perspectives Make Your Stories Memorable
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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