The Creative Boom Podcast

n this Spark episode, things get a bit looser and a bit more revealing. Katy puts David Airey on the spot with a mix of quick-fire questions, unexpected tangents, and the kind of prompts that lead to surprisingly honest answers.

They get into David's most controversial creative opinion, why he's wary of social media and the way it shapes design, and the one thing he'd quietly challenge about how we're all told to build a creative career. There's also a brilliant moment on discipline versus passion that flips the usual advice on its head.

Along the way, there are stories from early career missteps, thoughts on saying yes to everything, and a few nostalgic detours that remind you how different things used to be. It's lighter in tone, but still full of insight. And then it lands on something bigger. What you'd wish you'd done more of. What actually matters. The kind of question that lingers long after the episode ends.

A relaxed, honest, and quietly thought-provoking finish to the conversation.

Katy sits down with legendary graphic designer and author David Airey to talk about two decades in the industry, but this isn't just a conversation about logos, books, and client work. It quickly becomes something deeper. A reflection on time, family, creativity, and what actually matters when you strip everything else away.

They explore what it means to build a long, sustainable creative career in a world that's constantly shifting. From growing up in that in-between analogue-to-digital era to navigating today's AI-fuelled uncertainty, David shares how he's managed to stay grounded, focused, and still in love with the work. His approach is simple but powerful: focus on the client in front of you, don't look too far ahead, and protect your attention at all costs.

There's also a refreshingly honest take on success. David opens up about the moment priorities shifted, particularly after becoming a parent, and how that changed his relationship with work. Less hustle, more intention. Fewer projects, better balance. And a growing awareness that time, not money or recognition, is the most valuable thing we've got.

Katy and David also get into the realities of the creative industry. The pressure, the comparison, the impact of social media, and why it's so easy to lose yourself in it all. David offers a quietly radical perspective here: discipline matters more than passion. Not the kind of advice that shouts, but the kind that sticks.

Along the way, there are stories of early-career missteps, reflections on regret (or the lack of it), and a shared nostalgia for a slower, pre-Internet world that shaped how they both approach life and work today. It's thoughtful, funny, and at times unexpectedly emotional.

If you've ever questioned your pace, your priorities, or what you're actually aiming for, this episode will land.

Photographer Liz Seabrook is back for The Spark. Slightly subdued, a little chaotic, but still brilliantly honest.

What starts as a playful chat about matcha and East London fashion quickly becomes more reflective. There's talk of cycling rage, parachute pants, and the strange freedom of dressing however you want. But underneath it all is a deeper thread about identity, confidence and finding your place in the world.

Liz shares the small things that make a big difference to her day. Quiet time. Space to think. No distractions. A reminder that creativity often needs stillness, not noise. There's also a refreshingly direct take on side hustles. If you're serious about building something, she says, at some point you have to go all in—no half measures.

She talks about the skill she envies most. The patience to experiment, to sit with ideas, to not rush straight to the outcome. Something she's actively trying to learn.

And then the conversation shifts. Asked what she wants to be remembered for, Liz reflects on the recent loss of a friend. What follows is a quiet, powerful moment about kindness, presence and showing up for others, not just in life, but in her work as a photographer.

Because for Liz, it's never just about taking a picture. It's about creating a space where people feel safe enough to be themselves.

A gentle, thoughtful end to the episode. And a reminder that, in a world that often feels anything but, being seen and being kind still matter most.

What happens when everything starts to look the same? In this episode, Katy sits down with photographer Liz Seabrook to talk about image-making in a world that feels increasingly artificial. From AI-generated campaigns to face-tuned portraits, they explore what's being lost as perfection becomes the default.

They begin with AI, because it's impossible not to. But the conversation quickly moves into something deeper. The strange overlap between technology and beauty standards, and how both are pushing us towards a kind of visual sameness that feels unsettling.

Liz shares what she's seeing behind the scenes as a working photographer: Clients arriving with AI-generated mockups; expectations shaped before a shoot has even begun, and a growing disconnect between the people making the work and the outcome.

There's also an honest conversation about how we see ourselves and why so many people feel uncomfortable in front of the camera. How years of filters, retouching and social media have quietly shifted our idea of what's normal. And the subtle pressure to look a certain way, even when we think we're immune to it.

Katy reflects on her own recent experience stepping back in front of the lens. The vulnerability of it. The surprise of seeing yourself through someone else's eyes. And the reminder that behind every great image is a team of skilled creatives working together to make something real.

They also touch on what's happening across the wider industry. The rise of AI in creative workflows, the loss of entry-level roles, and the increasing demand for more content, faster, often for the same budgets. It paints a picture of an industry in flux, trying to keep up with technology that's moving faster than anyone can regulate. And yet, there's still optimism.

Liz leaves us with a simple but powerful thought. To be creative is to be optimistic. Because why make anything at all if you don't believe it might be seen, felt or make a difference?

A timely conversation about authenticity, pressure and where creativity goes next.

essie McGuire returns for The Spark, where things get a little looser and a lot more revealing.

She shares what she's tired of seeing in the creative world right now, including the obsession with speed and the pressure to react instantly to everything. It's a thoughtful take on why creativity needs time and space to breathe.

There's a brilliant moment on imposter syndrome, too. Jessie challenges the idea entirely, arguing that it's often something placed on people from the outside rather than something we truly feel within ourselves. It's a refreshing and empowering perspective.

The conversation drifts into social media, cringe culture and the pressure to present a perfect life. Jessie talks about the importance of stepping away from screens and reconnecting with your own thoughts, your own pace and your own voice.

We also get a glimpse into her personal side. From her love of notebooks and stickers to her dream dinner party with Elton John and Bad Bunny, it's full of charm and personality.

And then there's a genuinely touching moment. Asked what she'd do with $150, Jessie chooses to spend it on a meal with her mum. Simple, heartfelt and a reminder of what really matters.

She leaves us with a question for the next guest that lingers long after the episode ends. What do you want to be remembered for?