I talk to a lot of designers at the pinnacle of their careerâŠSo Iâm always trying to figure out how theyâve evolved the way they practice design over the years.Once I hear the same answer from a few different people I start to pay attention đSo here are a few trends Iâm noticing for how the best designers get alignment on their teams.Alex Cornell (Gen AI at Meta)Yuan Wang (Head of Design at Maven)Rich Arnold (Design Manager at Coinbase)Michael Wandelmaier (Principal Designer at Dropbox)Aashman Goghari (Design Lead at Palantir)
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8:39
Kyle Turman - Designing Claude and collaborating with AI
Anthropic has quickly become a category-defining company and in this episode Kyle Turman (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude.If youâre interested in startups, AI products, or the art of prompting then this conversation will be right up your alley.Some highlights:Kyleâs story of wearing every hat for ClaudeWhat itâs like designing conversational UX flowsHow Kyle uses Claude in his personal design processWhy Kyle only half-finished his Claude designs in FigmaHow Kyle thinks about designing for emotion and feelingHow Kyle thinks about the future of design as a disciplineKyleâs thoughts on whether chat should the dominant pattern for AIa lot meWe mentioned Tuhin Kumarâs episode (Head of Design at Luma AI)We mentioned Julius TarngWe talked about the Sesame conversational AI demoMachines of Loving Grace by the Anthropic CEO DarioRecommended Episode:George Kedenburg III (former designer lead at Humane)
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1:01:59
The window of opportunity for designers
There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013.So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping tools, and answers the question âwhat does it look like to have agency in 2025?âJack Brody (Chief Product Officer at Suno)Jorn van Dijk (CEO of Framer)Julius Tarng (Research engineer at Anthropic)Tuhin Kumar (Head of Design at Luma AI)Maheen Sohail (Gen AI at Meta)Meng To (Founder of Design+Code)
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8:48
Tuhin Kumar - From Airbnb to Apple to designing with AI
Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple).But everythingâs changing in his new roleâŠBecause now heâs the Head of Design at Luma AI which is one of the companies leading the charge on generative AI.So this episode goes deep on how the value prop of design is shifting.Some highlights:The #1 trait of craft-oriented companiesWhy you canât think of AI products as just a toolHow to invest in the right skills as a designer todayWhat created Tuhinâs career tipping point at AirbnbWhat Tuhin is pulling from Apple and Airbnbâs cultureHow working with AI as a material is changing everythingThe biggest lesson Tuhin learned while writing system promptsa lot moreTuhin mentioned Maheen Sohailâs âUnpromptedâ podcast with AIAmmaar Reshi (former Head of Design at Eleven Labs)
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1:05:47
The strategy Iâm stealing from GranolađĄ
There are two goals that designers almost always group together:Make a useful productMake it easy to understandBut my interview with Sam Stephenson changed my thinking completely đSo this episode breaks down Granolaâs go-to-market strategy and why Iâm copying it for my own startup.Sam Stephenson (Co-founder of Granola)Colin Dunn (Co-founder of Visual Electric)
Where designers never stop learning đȘDive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here đ Dive.club