IT Nation Wise Up

Ben Jenkins, Solutions Engineer at Rewst, joins Sean Lardo and Matt Topper to break down how MSPs can sell without sounding overly technical. From leading with the right questions to aligning sales and technical teams, this episode shares practical ways to translate complex solutions into real business value. If you’ve ever struggled to move from “cool tech” to signed contract, this conversation is for you.

From cutting buzzwords and obsessing over customer experience to building products that earn engineer trust, ThreatLocker CEO and co-founder Danny Jenkins shares hard-earned lessons from scaling one of the fastest-growing security platforms in the MSP space. This can't-miss conversation is packed with practical insights MSP leaders can apply to grow the right way.

From figuring out where you fit inside your company and validating ideas before you invest in them, to shipping early and improving with your customers, get a candid look at how founders grow, adapt, and make better decisions over time. In this episode of Wise Up, serial entrepreneur and CEO of ThreatCaptain, Adam Anderson, joins Sean and Matt to unpack the lessons every business builder eventually bumps into.

In this episode of Wise Up, we're covering the rise of AI, changes in service delivery, the impact on staffing, and where the next big opportunities will emerge for MSPs. Hear from Rich Freeman of Channelholic as he breaks down the evolution of the MSP channel, what's shifting right now, and the trends likely to define 2026.

Scaling an MSP is never simple. From planning and stakeholder buy-in to vendor partnerships and standardizing operations, this episode of Wise Up dives into the real-world lessons MSPs need to learn to grow without breaking their business. We're joined by Mark Calzone, Vice President of Operations at Sourcepass, who's sharing what really happens behind the scenes of 12+ acquisitions and a full RMM migration.