Marketplace Tech

Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing.

Some companies are swerving away from AI and finding ways to prove that their advertisements were made by humans.

One of those humans is Ash Xu, a commercial director and online content creator. Brands hire her to make a commercial plus a behind-the-scenes video about how the ad was made.

Marketplace’s Stephanie Hughes spoke with Xu to learn more.

Peptides are short chains of amino acids. GLP-1 weight loss drugs are peptides. Insulin is one, too. And there are thousands of others. Now, people are seeking out peptides in the hope of better muscles, better skin, better memory, better…everything. Many of the peptides people wanna try are available for research use only but the Food and Drug Administration might change this. In July, the agency could decide to make about a dozen peptides more accessible by allowing pharmacies to compound and distribute them Marketplace’s Stephanie Hughes spoke with Zara Stone, tech culture reporter at The San Francisco Standard, to learn more.

The wildfire risk mitigation company Technosylva helps utilities, insurers and government agencies predict where and when a fire could spark. It uses historical weather data to make those predictions and suggest changes to help prevent or mitigate a fire. For example, maybe moving a tree branch that's close to a power line so it doesn't fall and start a fire.

The company is nearly 30 years old, and Technosylva's chief executive, Bryan Spear, explains how the advent of AI has changed the work they do.

On this week’s Marketplace Tech Bytes: Week in Review, we take a look at how college graduates do not wanna hear about AI. Plus, what we all learned from the Musk v. Open AI case.

But first, AI was unsurprisingly front and center at Google’s annual I/O developer conference. Among a suite of new AI products, Google said it updated its iconic search bar. Now, when searching in AI mode, the bar will expand as you ask a question. It will also provide suggestions about what you might wanna ask. Google says this is the biggest change to its search box since it debuted over 25 years ago. Marketplace’s Stephanie Hughes spoke with Anita Ramaswamy, a columnist at The Information, about how this could change how people experience the internet.

Check out our YouTube page to watch more episodes of “Tech Bytes.”

Anthropic’s newest AI model, Mythos, is so good, the company says, at uncovering security vulnerabilities that it's too dangerous to release to the public. Anthropic shared a preview version with a select group to help patch the holes that Mythos finds.

But the prospect of a super-hacker AI system is still sending some business leaders into a panic. Marketplace’s Meghan McCarty Carino reports.