Super Bowl Ads Sell Products, but Do They Sell Brands?
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storytelling," (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
JUUL: Leading the Vaping Revolution
In his case, “JUUL and the Vaping Revolution,” Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.
The Controversial History of United Fruit
Harvard Business School professor Geoffrey Jones discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy.
In the Platform Economy, Upwork Searches for Better Matches in the Cloud
Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign.
Can Khan Academy Scale to Educate Anyone, Anywhere?
Khan Academy is an online global education nonprofit launched by Sal Khan with the audacious mission to “provide a free world-class education for anyone, anywhere.” Harvard Business School professor Bill Sahlman discusses his case study of the company after Ginny Lee joins to help balance Khan’s aspirational vision with the short-term need for greater focus and prioritization.