IndieGameBusiness®

In this episode of IndieGameBusiness, we’re joined by Jade King, Lead Features Editor at TheGamer, to talk about what every indie developer should understand about working with the gaming press in 2026.

Jade breaks down what an indie game really means in today’s landscape, how journalists approach covering indie releases, and what developers can do to get noticed by traditional press without burning bridges. We’ll also discuss why forcing pitches hurts coverage, how indie press coverage is changing, and how developers and journalists both need to adapt moving forward.

This conversation offers a behind-the-scenes look at how coverage actually happens, how to make journalists’ lives easier, and why doing so makes indie games more fun to cover again. If you want smarter press outreach and better long-term relationships with media, this episode is essential.

Follow Jade King:
X: https://x.com/KonaYMA6
LinkedIn: https://www.linkedin.com/in/jade-king-292a12101/
Instagram: https://www.instagram.com/jade_king23/

#IndieGameBusiness #GamePress #IndieDev #TheGamer #GameJournalism

In this episode of IndieGameBusiness, we’re joined by Vadim Andreev, CEO and Co-Founder of Rokky, a PC game distribution platform focused on expanding how and where games reach players. Vadim breaks down the current state of PC gaming distribution and what it means for indie developers today.

We’ll discuss whether Steam is truly a monopoly, the risks of relying on a single platform, and what alternative marketplaces and e-stores developers should be considering. Vadim also explains how non-traditional markets like MENA, LATAM, and China fit into the global PC distribution landscape, plus what the grey market is and whether it poses a real threat to developers.

Finally, we explore the advantages of diversifying your distribution mix and how doing so can help protect your game, reach new audiences, and increase long-term revenue.

Follow Vadim Andreev:
LinkedIn: https://www.linkedin.com/in/vadim-andreev/

#IndieGameBusiness #PCGaming #GameDistribution #Rokky #IndieDev

In this episode of IndieGameBusiness, we’re joined by Kyle Blessing, Brand Manager at Apogee Entertainment. Kyle shares how his background as a content creator shaped his approach to game marketing, from understanding algorithms and audiences to building campaigns rooted in authenticity.

We’ll talk about why indie games are often harder to market than AAA titles, how deep product understanding leads to better messaging, and why creator-led marketing consistently outperforms traditional influencer spend. Kyle also walks through real case studies from Apogee launches like Bread & Fred, Total Chaos, and Turbo Overkill, breaking down what worked and why.

This conversation also covers the strategic role of trailers, demos, and key moments, plus practical advice for indie developers who don’t have the budget or margin for error. If you’re trying to get your game noticed without burning money, this episode is packed with actionable insight.

Follow Kyle Blessing:
Twitter: https://twitter.com/KyleBlessing
LinkedIn: https://www.linkedin.com/in/kyleblessingvo/
Instagram: https://instagram.com/blessiousplays

#IndieGameBusiness #GameMarketing #ApogeeEntertainment #IndieDev #CreatorMarketing

In this special live episode of IndieGameBusiness, Jay Powell, Founder and CEO of The Powell Group and IndieGameBusiness, is joined by Ash Cason to talk about what 2026 holds for both organizations.

Jay and Ash will break down what’s been happening behind the scenes, what’s coming next, and how IndieGameBusiness is evolving to better serve indie developers and the games industry as a whole. They’ll also be fielding live questions from the stream, so this is your chance to hear directly from the people shaping the future of IGB.

If you want to know what’s coming next and hear about some big upcoming changes, this is an episode you won’t want to miss.

Follow IndieGameBusiness and The Powell Group:
Discord: https://discord.com/invite/indiegamebusiness
Website: https://indiegamebusiness.com/
YouTube: https://www.youtube.com/c/indiegamebusiness
Spotify: https://open.spotify.com/show/2RJj7I87MsmEKInqFvSZRy
Instagram: https://www.instagram.com/indiegamebusiness/
TikTok: https://www.tiktok.com/@indiegamebusiness
Twitch: https://www.twitch.tv/indiegamebusiness
The Powell Group: https://powellgroupconsulting.com/
LinkedIn: https://www.linkedin.com/company/the-powell-group-consulting/posts/?feedView=all

#IndieGameBusiness #ThePowellGroup #GameIndustry #IndieDev #LiveQnA

In this episode of IndieGameBusiness, we’re joined by Nate Purkeypile, solo indie developer at Just Purkey Games. Nate shares what it’s really like to leave the AAA world and build games completely on your own.

We’ll talk about why he shifted from major studios to solo development, why he chose not to start a small company, and how he stays on track without a team. Nate breaks down what solo devs should outsource, how to properly scope a project, and how to manage both marketing and development at the same time. He also gives us a look at what’s coming next from Just Purkey Games.

If you’re considering going solo or want a realistic look at the challenges and freedoms of one-person development, this episode is packed with insight.

Follow Nate Purkeypile:
X: https://x.com/NPurkeypile
LinkedIn: https://www.linkedin.com/in/nate-purkeypile-6030141/
Instagram: https://www.instagram.com/justpurkeygames/
Bluesky: https://bsky.app/profile/npurkeypile.bsky.social

#IndieGameBusiness #IndieDev #SoloDev #JustPurkeyGames #GameDevelopment