Where AI Works: Conversations at the Intersection of AI and Industry

• Balancing the Algorithm: How AI Is Reshaping Marketing

  Where can AI have the biggest impact on business outcomes? How can you empower and encourage your employees to experiment with different use cases? What’s the potential role of agentic AI within your organization? Those are among the central questions in this episode of Where AI Works.For this wide-ranging and comprehensive conversation, host Kartik Hosanagar sits down with Accenture’s Chief Marketing and Communications Officer, Jill Kramer, to discuss how AI is transforming marketing and how companies can adapt to these changes. Jill shares her journey from fear to embracing AI, emphasizing that curiosity and creativity are the key drivers of innovation. She also stresses the importance of “cohorts, communication, and use-cases” when upskilling and reskilling large teams, to ensure everyone is supported through the transformation. Listen to the very end and you’ll hear Jill’s most important piece of advice for any business leader who’s wrestling with the role of AI within their own organization.Episode Highlights:5:55 - Jill details the groundwork she did to position Accenture to be ready to take advantage of Gen AI.12:02 - Jill explains how to empower employees to try new tools and embrace AI without leaving anyone behind.19:14 - Jill shares her “cohorts, communication, use-cases” strategy for reskilling large

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• The Future of Marketing: AI-Driven Content Creation

  Media, entertainment, and advertising are among the industries expected to be most impacted by the rise of artificial intelligence. So what better way to kick off our series on the intersection of AI and business than by exploring the potential perks and pitfalls of AI in the world of marketing?In this premiere episode of Where AI Works, host Kartik Hosanagar is joined by Jonathan Halvorson, the Global SVP of Consumer Experience at Mondelēz International, which owns some of the most recognizable brands in snacking, including Oreo, Nabisco, and Cadbury. Together, they discuss how AI is transforming marketing and brand strategy, and explore some of the most pressing issues for business leaders, like the role of humans in the loop, and fears that AI could lead to more generic content. You’ll also hear specific case studies and concrete advice to help your organization steer clear of what Jonathan calls that “sea of sameness.”Episode Highlights:7:40 - Kartik explains how AI isn’t just about reducing costs but can actually lead to more compelling ad content and better outcomes.14:23 - Jonathan stresses the importance of clearly defining a brand’s identity before utilizing AI tools, including the product’s visual elements, purpose, and core messaging.17:14 - Jonathan shares details on a hugely successful Mondelēz campaign in India in which AI was used to generate personalized birthday songs for consumers.

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• Welcome to Where AI Works

  In a world of rapid change, staying competitive requires thoughtful transformation. Where AI Works tackles the big questions shaping AI’s role in business today, cutting through the hype to deliver actionable insights for leaders. Brought to you by the Wharton School, in collaboration with Accenture, this podcast combines cutting-edge research with real-world case studies to uncover how top companies are using AI to upskill workforces, enhance customer experiences, boost productivity, and streamline operations. By addressing the challenges of technological disruption and innovation head-on, each episode provides both the big-picture context and practical strategies leaders need to drive transformation responsibly and effectively. Episode 1 launches on April 17th. Don't forget to follow on Apple Podcasts, Spotify, or your preferred podcast app to be notified as episodes drop!

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