Embedded Executive Podcast

Should you use AI to generate code? Or should it be limited to code review? From my research, it depends on who you ask. 
In this case, I asked Rod Cope, the Chief Technical Officer at Perforce Software. Rod has a great deal of experience in this space, and he was my guest on this week’s Embedded Executives podcast.

Those of us who have been around the embedded space for a while are pretty familiar with Altera’s history in the programmable logic space. Without going through the details, it’s a fairly rocky past. 
The company now claims that we should put the past in the rearview mirror and focus not just on what the company is offering today, but what’s on its roadmap. They feel that the relationships they’ve made and the inroads they continue to make put them in the perfect position to provide the products its customers want and need. 
I wanted to hear this story right from the horse’s mouth, so I spoke to Altera’s President and CEO, Raghib Hussain, on this week’s Embedded Executives podcast.

For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys. 
To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.

Digital transformation, particularly in industrial equipment, has the ability to change the landscape of design. 
Really? Do you even know what digital transformation is? 
It’s a term that Doug Cougle, the SVP of Operations and Business Development at NTX Embedded, used in a recent conversation. He said it with such conviction that I thought, “Maybe this is something I should learn more about.” I did, and I think you should as well, which is why I invited Doug to be a guest on this week’s Embedded Executives podcast.

Embedded Computing Design Editor, Ken Briodagh, talks with Bartek Kling, CEO of needcode, at embedded world 2026.