Embedded Executive Podcast

For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys. 
To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.

Digital transformation, particularly in industrial equipment, has the ability to change the landscape of design. 
Really? Do you even know what digital transformation is? 
It’s a term that Doug Cougle, the SVP of Operations and Business Development at NTX Embedded, used in a recent conversation. He said it with such conviction that I thought, “Maybe this is something I should learn more about.” I did, and I think you should as well, which is why I invited Doug to be a guest on this week’s Embedded Executives podcast.

Embedded Computing Design Editor, Ken Briodagh, talks with Bartek Kling, CEO of needcode, at embedded world 2026.

Rich Nass interviews Julien Battiston with NXP at embedded world 2026 in Nuremberg.

End devices are shipping with the AI box checked. In other words, OEMs are saying that their products are AI-enabled. But are they really, or is this just marketing spin? 
The first response is that it depends on how you define AI. The second is that some of the features being implemented really are doing so with AI, but there might be other (simpler?) ways to handle the same functions. 
To make this clearer, I spoke to Steve Tateosian, the Senior VP and GM for IoT, Consumer, and Industrial MCUs for Infineon Technologies, on this week’s Embedded Executives podcast.