Care More Be Better: A Podcast For Sustainable Social Impact and Regeneration

Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong.

Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that.

They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish.

They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history.

If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to.

COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/
About Guest:

Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing.

Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/

Guest Website: https://www.hncomms.co.uk/

Guest Social: 

https://www.instagram.com/helen_hncomms/

https://www.youtube.com/@HNCommunications

Show Notes:

01:29 - How To Translate Sustainability Into Real Action

08:53 - Understanding The Real Impact Of Greenwashing

13:01 - Talking About Your Challenges With Confidence

23:32 - Showcasing Sustainability Efforts In The Most Creative Way

29:36 - IMPACT Framework And The Power Of AI

37:10 - Insights And Realizations As A B-Corporation

39:33 - How To Get Sustainability Communication Right

43:00 - Get In Touch With Helen And HN Communications

46:41 - Discussion Wrap-up And Closing Words

Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit.
BUILD A GREENER FUTURE with CARE MORE BE BETTER

Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you!

NEW CAUSE PARTNER FOR 2025-2026 SELECTED!

If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/

Follow us on social media:

YouTube: https://www.youtube.com/c/caremorebebetter

TikTok: https://www.tiktok.com/@caremorebebetter

Instagram: https://www.instagram.com/caremorebebetter

Facebook: https://www.facebook.com/CareMoreBeBetter

LinkedIn: https://www.linkedin.com/company/care-more-be-better

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History has shown that authoritarian regimes can be toppled and social injustices can be eliminated if the public participates even in just one peaceful but powerful protest. But despite their noble goals, activism is often vilified and protesters are criminalized. Corinna Bellizzi is joined by Annie Leonard and André Carothers, two powerful souls who have spent their careers at the frontlines of activism. Together, they discuss why the public should never give up their right to protest, which is an essential “weapon” to voice out woes to those in power when all legal avenues of democracy have been exhausted. They also talk about the widespread impact of digital activism, the danger of overusing in-group language, and why protests can be effective even without resorting to violence.
Blog for this episode: https://caremorebebetter.com/if-we-lose-the-right-to-protest-we-lose-everything-with-annie-leonard-andre-carothers/

About Guests:
Annie Leonard is a lifelong activist whose work has taken her to protests, courtrooms, and congressional hearings around the world. As Executive Director of Greenpeace US from 2014 to 2023, she led one of the most recognized environmental organizations on the planet. She is the creator of The Story of Stuff — one of the most widely viewed environmental films in history — and co-launched the Jane Fonda Climate PAC. She has testified before Congress, appeared across major media, and been recognized by Time magazine as a Hero of the Environment. She received an honorary degree from Vermont Law School and has spent decades campaigning against pollution, waste, and unchecked corporate power.

André Carothers is an activist, writer, and organizer with more than four decades of experience in campaigns spanning climate change, human rights, environmental protection, and nuclear disarmament. He worked for Greenpeace US for 13 years, including serving on its board of directors. He co-founded the Rockwood Leadership Institute, a training organization for activists, and consults as an organizational development coach for leaders across the social change sector. He has served on the boards of the Center for Investigative Reporting (which includes Mother Jones), International Rivers, the Center for Environmental Health, the Furthur Foundation, and Rainforest Action Network.

Guest LinkedIn: 

https://www.linkedin.com/in/annie-leonard-65a00333/

https://www.linkedin.com/in/andrecarothers/

Guest Website: 

theprotestbook.com

Guest Social: 

https://instagram.com/theprotestbook

https://www.instagram.com/andrecarothers/

https://www.instagram.com/annie_leonard/

https://bsky.app/profile/theprotestbook.bsky.social

https://www.facebook.com/annie.leonard/

Show Notes: 

03:03 - Difference Between Activism And Protest

08:42 - Disability Rights Movement And Giving Funerals For Glaciers

14:49 - Common Trait Of Protests Regardless Of Issues Confronted

19:22 - How Protests And Protesters Vilified And Criminalized

28:37 - Where Does The Legitimate Limits Of Protests Lie

37:45 - How Stuff Welcomes Everyone Into The World Of Protests

42:44 - How Protests Can Actually Move The Needle

49:48 - The Widespread Impact Of Digital And Online Activism

53:12 - Balancing Clarity Of Direction, Discipline Of Movement, And The Diversity Of Humans

58:57 - Sustaining Oneself Emotionally Despite The Overwhelming Mission

01:03:18 - Seeing Protests In A Different Light

BUILD A GREENER FUTURE with CARE MORE BE BETTER: Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. Join our newsletter, and we'll plant even more.
CAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/

Follow us on social media:

YouTube: https://www.youtube.com/c/caremorebebetter

TikTok: https://www.tiktok.com/@caremorebebetter

Instagram: https://www.instagram.com/caremorebebetter

Facebook: https://www.facebook.com/CareMoreBeBetter

LinkedIn: https://www.linkedin.com/company/care-more-be-better

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In this audio podcast review, you'll hear directly from our host, Corinna Bellizzi. She shares her perspective candidly - that Patagonia Books has a gift for platforming the voices our moment most needs. In her view, Protest: Respect It, Defend It, Use It may be their most urgent title yet. The authors, Annie Leonard and André Carothers, walk us from the Boston Tea Party to Standing Rock to the protests unfolding today — weaving in first-person essays from Jane Fonda, Nemonte Nenquimo, and others who put everything on the line — to make a case that is both historically grounded and immediately practical. If you've ever felt the gap between what you know is wrong and what you're actually doing about it, this book is for you. And if you can, listen to the audiobook — narrated by the authors themselves, it's something else entirely.

Corinna's interview with Annie Leonard and André Carothers airs on the book's release day, 4/28/2026. Stay Tuned!

Get your copy of PROTEST now! https://theprotestbook.com

On Amazon (earns commission): https://amzn.to/4tYlYER

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As wars continue to rage in different parts of the world, particularly between Israel and Palestine, achieving peace seems to be an impossibility. But despite the chaotic situations across the globe, there is always some way to push for a peaceful agenda – even if the main weapon is only regenerative food. Adam Hiner, co-founder of PACHA, returns to share how their business scaling efforts have transformed into using food as a force to promote peace. He joins Corinna Bellizzi to talk about his Palestinian heritage, particularly how it has influenced PACHA’s mission to continue elevating agriculture practices and forge a partnership with Sindyanna of Galilee. Adam also discusses how they continue to push the boundaries of what clean regenerative food can look like while committing to organic sourcing, compostable packaging, and farmer partnerships.

COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/food-as-a-force-for-peace-regeneration-heritage-the-pacha-story-with-adam-hiner/

About Guest:

Adam Hiner is a food entrepreneur and regenerative food systems advocate with deep roots in values-based business. As the co-founder of PACHA, a company creating sprouted, sourdough buckwheat bread and tortillas, Adam is on a mission to nourish both people and planet. His journey in food began over two decades ago with ventures like Eco-Caters (San Diego’s first organic catering company), Local Habit (an organic farm-to-table restaurant), and Boochcraft (the nation’s first high-alcohol kombucha brand). Today, Adam applies that same passion and innovation to PACHA, a company he co-founded with his wife Maddie to bring clean, organic, allergen-free food to a growing audience. Adam is also proudly Palestinian. His grandparents immigrated from Ramallah, and this heritage has guided PACHA’s recent collaboration with Sindyanna of Galilee, a female-led nonprofit that brings together Arab and Jewish women through sustainable agriculture. Together, they’ve created a limited-edition Fig & Olive “Peace Loaf” using Sindyanna’s organic olive oil, with proceeds from the release supporting Sinndyanna’s “Bees for Peace” initiative. This biodynamic beekeeping program gets Israeli and Palestinian women working side by side to foster cross-cultural connection and ecological healing. Adam brings a rare combination of entrepreneurial savvy, cultural depth, and climate leadership to every conversation—and his story is a powerful one for audiences exploring food as a pathway to peace, justice, and regeneration.

Guest LinkedIn: https://www.linkedin.com/in/adamhiner/

Guest Website: https://livepacha.com

Guest Social: 

https://www.instagram.com/livepacha

https://www.tiktok.com/@livepacha

https://www.pinterest.com/live_pacha/

Show Notes:

03:54 - Looking Back To Adam’s Career Journey

08:58 - Scaling The Business And Expanding Market Avenues

14:25 - Improving Durability While Maintaining A Clean Label Standard

20:08 - Regenerative Agriculture A Business Model

23:01 - Committing To Zero Biofuel-Based Plastic For Food Packaging

25:25 - How Adam’s Palestinian Heritage Shaped His Relationship With Food

30:51 - Adam’s Partnership With Sindyanna And Bees For Peace

38:14 - How To Educate The Public About Regeneration And Sustainability

43:09 - How Soil Health Impacts The Quality Of Our Food

48:45 - PACHA’s Mission To Make Regeneration The Norm

52:27 - Take More Time To Pause And Listen To Your Heart

54:56 - Discussion Wrap-up And Closing Words

BUILD A GREENER FUTURE with CARE MORE BE BETTER

Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you!

CAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The climate crisis continues to lead to more powerful and life-threatening typhoons and hurricanes. These climate-driven disasters are exposing safety issues with our housing system and putting many people’s lives at risk. Corinna Bellizzi sits down with George Siegal, a documentary filmmaker and former TV journalist, who sheds light on the systemic failures that make homes unsafe while blatantly ignoring the harsh realities we live in today. He discusses what it takes to build homes that are disaster resilient and can last for many years, as well as the true costs of constructing such residential buildings. George also explains how homeowners can make better decisions when choosing their homes, particularly now that weather conditions are expected to worsen for at least 30 years.

COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/uncomfortable-truths-about-the-housing-system-with-george-siegal/

About Guest:

George Siegal is a documentary filmmaker and former TV journalist who builds impact through story. His use of investigative storytelling helps people understand complex problems so they can make smarter choices that protect their futures. As founder of Move the World Films, he tackles resilience, housing, and system failures with a solutions lens. Credits include the award-winning Built to Last: Buyer Beware and The Last House Standing.

Guest LinkedIn: https://www.linkedin.com/in/george-siegal/

Guest Website: https://www.movetheworldfilms.org

Guest Social: https://www.facebook.com/movetheworldfilms

Additional Resources Mentioned:

Built To Last: Buyer Beware (film): https://movetheworldfilms.gumroad.com/l/kaywco

The Last House Standing (film): https://movetheworldfilms.gumroad.com/l/wNcIq

Show Notes:

03:06 - Investigating Housing Resilience And Disaster Risk

11:48 - How Can We Build Better And More Resilient Houses

14:44 - The Problems And Loopholes Of Housing Insurance

24:36 - The True Costs Of Building A Safer Home

28:51 - Getting Ready To Address Residual Challenges

37:09 - How To Improve Building Codes And Housing Regulations

43:16 - Why Disaster Will Follow You Wherever You Go

45:03 - A Potential Film About Insurance

50:37 - Discussion Wrap-up And Closing Words

BUILD A GREENER FUTURE with CARE MORE BE BETTER
Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you!

MEET OUR CAUSE PARTNER: If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/

Follow us on social media:

YouTube: https://www.youtube.com/c/caremorebebetter

TikTok: https://www.tiktok.com/@caremorebebetter

Instagram: https://www.instagram.com/caremorebebetter

Facebook: https://www.facebook.com/CareMoreBeBetter

LinkedIn: https://www.linkedin.com/company/care-more-be-better

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.