Under the Influence with Terry O'Reilly

An encore episode of Under The Influence.... one of our favourites.

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
And a stunt where an ad agency put $3 million dollars between the glass in a bus shelter, unguarded on the street - to demonstrate a point.

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An encore episode of Under The Influence.... one of our favourites.

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.

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Hosted on Acast. See acast.com/privacy for more information.

This week, we open the show up to our listeners, and answer your very interesting questions.
Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.
We’ll listen to some memorable commercials starring kids, and play “Where are they now.”
And we’ll talk about a famous luxury brand that is owned by a charity. And it will surprise you.

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Hosted on Acast. See acast.com/privacy for more information.

This week, we look at the level of advertising creativity north of the border.
We’ll talk about a campaign that used real “sleep talking” to sell mattresses.
We’ll explore a remarkable idea that transformed the annual migration of penguins into a protest march.
And we’ll look at a campaign that convinced people to donate to a cause that started 45 years ago, but had faded from memory.

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Hosted on Acast. See acast.com/privacy for more information.

This week, we look at a humble marketing tool.
The Flexi Disc.
These razor-thin, flexible vinyl records had poor sound quality, but they helped sell cars, hit songs, chewing gum, soap operas and even Beatle records.
And in one case, a family won a million dollars with a flexi, and it nearly destroyed them.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.