402: Making Your Data Actually Work For You w/ Nicola Frazer-Reid
What if you could put all those years of collecting data right to work? (And what would you do if it told you to take an account-based strategy for your entire department?) That’s what guest , is here to explain today--how to really understand what the data is telling you and how to convert that into sales.
401: GrowthIQ: Modernizing a Growth Study and the Three Reasons Why We Can’t Stand the Funnel w/ Tiffani Bova
How far back was the funnel invented? Go ahead, give your best guess. 1920s? 30s? 2000? What’s the answer? Give up? The funnel has been around since the 1890s. Which means that the way that we think about the funnel hopefully has changed in the 100+ years it's been around. But for a lot of organizations, they’re still looking at the funnel in the same tired way. Shove as much as you can in the top and hope that you get some good stuff at the bottom. !
400: Be Patient and Have a Great Attitude
When was the last time you felt like you had everything you could ever want? Like you had it , like you made it ? Most of us have experienced that high in one way or another. It’s an amazing feeling, isn’t it? But here’s the thing: chances are, sooner or later you're going to be climbing another mountain because there’s always another one to climb right around the corner. There are more mountains in your future, more than you can even see right now. But the important thing to remember is that it's not about the number of mountains you climb. What matters is the legacy you leave behind on those journeys, who goes with you on those journeys, and celebrating every win on those journeys. I learned this the hard way. That’s why today I have two challenges for you that will encourage you to develop two of the best qualities you can have no matter the industry you work in: patience and a great attitude.
399: How to Get Over the Fear and Dive Into ABM w/ Marty Thompson
Marty once launched his own ad agency that he named Two Bananas. Today, he’s the CMO at Clear Software in Indiana. I knew he was the perfect person to join me today to discuss a day in the life of a CMO. Someone who has truly been there and done that. Especially when it comes to getting his sales team to buy into trying something totally new and different: ABM. On today’s episode, we unpack challenges you might face when starting ABM, overcoming the fear of trying something new, getting buy in from your sales team, why ABM isn’t for marketers, and so much more. Finally, Marty will challenge you to think of ABM differently than how you probably have been thinking about it. Because it’s a lot simpler than you think.
On Office Hours we talk about all things marketing, sales, and customer success. I’m doing office hours on LinkedIn Live every Friday, or you can catch the recording right here! Do you need MQL, SQL when you are actually trying to be an #accountbased organization? Join the FlipMyFunnel Community group for more information, a pre-order link, and exciting giveaways: https://lnkd.in/e63TC4J