505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action
Imagine you’re preparing to make a delicious loaf of bread. But you have to forage or farm all the ingredients yourself. There’s no supermarket down the street with flour, sugar, or salt. That would make the bread baking process a lot more strenuous, right? It simply wouldn’t be scalable. That’s similar to what it’s like for B2B marketers when proper data orchestration hasn’t been delivered. In this episode of #FlipMyFunnel, .
504. Wake Up Earlier and Supercharge Your Day
Mornings. If the hairs on the back of your neck stood up when you read that word, you’re not alone. The snooze button is somehow at the same time the greatest thing to ever be invented and the biggest thief of time and productivity out there today. Everything is battling for your time. There’s a famous quote that came from the leadership team at Netflix. Someone asked them who their biggest competitor was, and their answer was, “sleep.” This is where comes in.
503. How to Become a Category Leader
What does it mean to be a true category leader? A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy? On this #TakeoverTuesday episode, .
502. ABM That Sales Won't Roll Their Eyes At
Any sales professional will tell you that ABM started as account-based sales. Sales has been doing it for years. It’s only recently that the marketing teams have picked it up and said: “what if we personalized our marketing strategy to our key accounts?” like to say that it’s not really about Account Based-Marketing or even Account-Based Sales. What it’s really about is an Account-Based Strategy. Sonjoy says that the problem with ABM is that it places far too much emphasis on marketing. In order for an account based strategy to be successful, you have to have buy-in from the entire organization. An entire organization has to align with a strategy, which is no small feat. But before you panic, don’t think that you’ve got to slow yourself down and wait for the entire organization to evolve before starting an ABM approach. Odds are, Sales has been implementing an account-based method for years. It’s just a matter of taking that model and bringing the marketing team on board as well. So start small, be realistic, take a multi-channel approach, and you’ll be ready to move your organization into a true account based strategy.
501. How to Not LOSE Your Family to WIN the World (Part 2)
We need to get back to our families. If we’re working long hours, but not connecting with our families, what’s it all for? It can be extremely hard for busy professionals to pause for a moment to think about what really matters. In this episode, you’ll get the next couple of tips (of 10) on how to reconnect with your loved ones on a deeper level. Yep, we’re going deep.