249: Flashback - How to Get Started With ABM Content w/ Shauna Ward
A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content. That’s not true! With ABM, it is a similar mindset, but a different approach. Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three tips she has for getting started with ABM content! Set expectations for measurement and set new KPI’s. Filling out lead forms may mean a lot in the inbound world, but engagement means more when you’re thinking along ABM lines. Get personalized with your content. Show that you care about your targeted accounts. Know when to use gated vs. ungated content. Balance giving away your content with keeping your targeted accounts engaged.
248: A 5-Part Formula to Effective Communication
Here comes part 2 of the book review of “ Sangram zeroes in on Andy’s proven technique of “Me, We, God (or Source), You, We.” After a quick recap of last week’s episode , we dive in and unpack each of these key steps. The formulas helps us all communicate a message more effectively to our entire organizations, so our listeners are not only carry the the message, but communicate it to others.
247: Why Companies Like HubSpot Are Tripling Down on Podcasting w/ Sam Balter
Many companies are wondering about podcasting. Should they get in the game? The truth is if you’re not active in podcasting, it's like not having a blog — potentially worse. So, why is podcasting the best content creation flywheel? And why is a large content brand like HubSpot tripling down on the medium? There’s no one better to answer those questions than , a large, publicly traded content machine, and the host of the Weird Work podcast. His company recently tripled down on podcasting, producing not one, but three very different shows from the niche to the mass appeal. If you’ve flirted with the idea of podcasting or are curious about using it as a marketing, content creation, or networking tool, this episode is for you.
246: 8 Video Tips for B2B Sales Pros w/ Jason Price
By now, you’ve probably heard you should be using videos somewhere in your B2B sales cycle. But … how do you do it? Where does video fit in the sales cycle? Should you always use video? Good news — we have answers from .
244: Flashback - Think and Grow Rich Company Culture w/ Katie Burke
In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.